Email Marketing: How to Design Visually Appealing and Effective Emails?

According to Statista, the worldwide email sent and received figures may increase to 376.4 billion by 2025. We can understand from this number that emails are here to stay as a preferred communication tool. Thus, investing in an email marketing campaign in Mohali is still crucial if you want to stay ahead.

However, these numbers can be overwhelming and may even discourage a marketer. As a result, they may believe that email marketing efforts are a waste of time. While this may not be true, it is not easy to effectively spread a message when there is already a significant amount of noise in the space.

So, how can you establish yourself on email marketing platforms? The answer is to send visually appealing emails.

Remember, visuals are recognized as an exceptionally captivating type of content. Visual information makes up 90% of the data transmitted to the brain. As per the science, the brain processes visuals approximately 60,000 times faster than text.

With a visually stunning email design, you can captivate your intended audience. It will also effectively convey your brand message and inspire subscribers to click on your call-to-action (CTA). Are you new to creating an email marketing campaign in Mohali? Do not worry! Here, we will explore elements of an exceptional visual email design that is appealing and easy to comprehend.

Tips for creating aesthetically appealing emails  

Creating visually appealing and effective emails is crucial for successful email marketing. Read on to learn the tips for the same.

1. Be thoughtful when using brand colors and other colors

Colors play a crucial role in making anything visually appealing. That means incorporating appropriate hues can enhance the visual appeal of your emails.

But always use your brand colors in your emails to maintain consistency. Additionally, contrasting colors can capture the attention of your readers. However, be mindful not to go overboard with the use of colors. Limit your emails to one to four colors, along with your brand colors.

2. Stick to clean and bold fonts

There are plenty of stylish fonts. But not all of them are clean and clear. While striving for an attractive email design, it is crucial to maintain clarity. Readability should be over style, as the main goal is to communicate your message. Using bold and clear headings and subheadings catches the eye and keeps your audience engaged with the content.

Note:* Cursive and stylish fonts may appear more appealing. But they can be challenging to read. If your audience fails to read, they may skip the content altogether.

3. Use right-sized images

If you want to increase the impact of your email content, images should complement the text and provide readers with a clear idea about the email. But leading email marketing platforms focus on using pictures the correct way. Otherwise, they will do more harm.

Whether you want to incorporate graphic designs, infographics, email graphics, or images, they should be of optimal size and dimensions. For example, large photo file sizes can slow down email delivery.

Higher-resolution images are clearer than those with lower resolutions. To ensure the pictures are easy to understand, use photos twice the size dimensions needed for the email and resize them using HTML.

4. Do not go overboard with GIFs and videos

In addition to still images, animations such as GIFs and videos can significantly improve the visual appearance of your emails. But they have larger file sizes compared to static photos. So, do not go crazy with GIFs and videos. Instead, incorporate them only when they add value to your email.

5. Maintain the text-to-image ratio

People make the mistake of incorporating more images to design visually appealing emails. As a result, it affects the balance. Thus, it is crucial to remember that the primary content of emails should be text. It is advisable not to use too many images in a single email. For your reference, maintain the balance of 60% text and 40% images or 70% text and 30% images.

6. Do not forget to use your logo

Using an email signature with a personal touch can help raise business awareness. Moreover, it helps establish a strong bond between your brand and customers. It is best to use your logo design as your email signature. It can reinforce your brand’s image and voice while enhancing brand identification.

The bottom line

Based on the latest trends, visually appealing emails with a positive user experience is the need of an hour. Regardless of your approach, you must have a well-executed design for a successful email marketing campaign in Mohali. By using these tips, you can create visually appealing emails and achieve the desired result.

If you want to learn other aspects of email marketing, follow the SoftProdigy blog. We also deliver top-notch search engine optimization services in Mohali.