Studies suggest that brands face a massive loss of mailing lists and customers yearly. If we consider the number, it is 25%, and 25%-50% of customers become inactive. As a result, a digital marketing agency in Mohali has to spend six times more than retaining an existing customer to acquire a new one.
It will become challenging for small-to-mid-sized businesses. So, what solutions do we have at our disposal for this challenge? The answer is a re-engagement campaign. It is the best way to warm up inactive customers and yield desired results.
But what is a re-engagement campaign?
A re-engagement campaign is a marketing strategy aiming to bring back customers. It involves marketing initiatives to reconnect with customers who stopped using a brand or product. They encourage customers to take necessary actions, such as purchasing or renewing a subscription to re-engage with the company.
Both businesses and marketers offering SEO services in Mohali should know the benefits of re-engagement campaigns. Later in this post, we will talk about them. First, let us look at some examples of re-engagement campaigns.
Top examples of re-engagement campaigns
Re-engagement comes in various forms. Choose the best one for you depending on your business and target audience. Here are some typical examples:
1. Email campaigns
One of the most popular re-engagement strategies is an email campaign. In this, your digital marketing agency in Mohali sends emails to customers who haven’t engaged with the brand for a while. These emails typically offer incentives, promote new products with improved features or better prices, and aim to entice customers to take action.
2. Retargeting ads
It refers to displaying targeted advertisements to customers. These involve those who visited a brand’s website or social media page but did not take action.
3. Social media campaigns
Social media campaigns are another effective way to revive follower interest and foster brand interaction. However, it is vital to create compelling social media content.
4. Loyalty programs
Customer loyalty programs offer discounts or other incentives to customers who have not engaged with a brand. It encourages them to come back and make a purchase.
Indeed, a re-engagement campaign is a powerful strategy. But if you are doubtful whether it will be beneficial, read on. Our SEO specialists will explain the advantages of investing in this marketing strategy.
What are the benefits of re-engagement campaigns?
Your marketer will help you engage with all your customers with effective marketing emails. But some might lose interest. That is where you need re-engagement campaigns. These play a crucial role in identifying and reviving engagement before you lose them forever.
Since re-engagement strategies renew your subscriber interest, you can ensure effective email marketing. As a result, you can prolong the customer lifecycle. At least, these campaigns help you create a mailing list of active customers. Here are some more benefits of re-engagement campaigns.
Reaching out to new customers can be costly if businesses rely solely on traditional advertising. In contrast, re-engagement can be an affordable strategy to achieve high ROI. It focuses on users who are familiar with the brand. Thus, it increases your chances of converting them at a lower cost than acquiring new customers. Hire a reliable agency offering comprehensive SEO services in Mohali.
2. Increases Customer Lifetime Value
Re-engagement campaigns boost the Customer Lifetime Value (LTV) of existing customers. With this strategy, you can cultivate relationships with them and provide customized experiences. Moreover, this approach fosters loyalty and encourages repeat purchases. It can drive up your revenue and profitability.
3. Improves brand awareness
Besides saving money and increasing Customer Lifetime Value, what can re-engagement campaigns offer? For instance, they serve as a tool for increasing brand awareness and visibility. You may create compelling content and promotions to reconnect with inactive users and remind them of your brand value. It leads to better brand recall and recognition, which will translate into higher sales and market share.
4. Reduces customer churn
Businesses that depend on recurring revenue are always concerned about customer churn. Thanks to re-engagement campaigns, digital marketing, and SEO specialists help you lower churn rates by focusing on users who have stopped using a product or service. First, you should identify why users do not engage with your brand and address their concerns. And you can win back these users and keep them loyal in the long run.
5. Valuable insights
Lastly, re-engagement campaigns offer you valuable insights into customer behavior and preferences. By monitoring engagement metrics and examining user feedback, you can understand what drives your customers and how to improve your service. Also, this information informs future marketing tactics and assists you in staying ahead of all.
The bottom line
No doubt, re-engagement campaigns help you revive your interactions with dormant users and win them back. But it is easier said than done. You need to implement the best and most well-searched practices to achieve this. Therefore, hire an experienced digital marketing agency in Mohali that understands the market and keeps up with the latest updates.
Hopefully, this post adds value to your learning experience. For more informative content, follow Markcade. We are also the leading provider of SEO services in Mohali.
1. What are the best tools to re-engage with lost customers?
To make the best of re-engagement campaigns, you need the right strategy and the finest tools. Below are a handful of them.
2. What are the benefits of using AI in re-engagement campaigns?
Re-engagement campaigns powered by AI are more effective in reconnecting with inactive customers and transforming them into engaged users. The following are the advantages of using AI in re-engagement campaigns.
- Increased efficiency
- Real-time decision-making
- Predictive analysis