Hyper-Personalization in the Age of Social Media: An Essential Guide 2024
Hyper-personalization is a type of marketing approach that uses real-time data to create customer-specific experiences. Learn how it impacts social media marketing services in India.
Master Your Social Media: 2023 Image Size Guide Across All Social Media Platforms In India
Optimizing images for social media platforms in India is far more important than you might think. So, let’s check out this image guide to help you drive better results.
Instagram, Facebook, and Beyond: Social Media Marketing for Every Platform
89% of marketers agree that social media is very important to drive better results. So, let’s see why you must leverage the services of a social media marketing company in India.
Neuromarketing Decoded! Ethical Adoption in Social Media Marketing
What if I tell you that the wiring of the human brain can impact your social media marketing strategy? Yes, that’s true! This technique is known as neuromarketing – a scientific approach to marketing businesses, products, and services on digital channels.
According to a report, the global neuromarketing market is projected to reach $21,218 million by 2030, growing at a staggering CAGR of 8.9% (2022 to 2030).
Regional growth insights (Source)
Businesses and marketers have been using neuromarketing to understand how human brain functions and processes different emotions and thoughts. Many brands remain unaware of precisely what this technique is, despite major companies and social media platforms utilizing it in one way or another.
Here’s an introduction to neuromarketing to help you understand how to use neuromarketing to improve your social media marketing efforts and better understand customer behaviors.
What is Neuromarketing?
Unknowingly, people consume a lot of information through social media, making the human mind prey to subliminal marketing techniques. Using advanced technologies, companies can tap into the brain’s power to influence consumer behaviors and create a more effective digital marketing campaign.
Neuromarketing combines neuroscience with digital marketing to influence consumers’ buying decisions. It tells you what colors, images, or messages resonate the most with your target audience. Your online social media marketing agency can use this data to identify customers’ preferences and online behaviors.
This unique approach to marketing uses a cognitive method to understand customers and interact with a brand, using different strategies and technologies utilized in the neuroscience-based discipline. You can determine a customer’s buying pattern by monitoring eye movements, such as the length of time they stare at a specific product.
Techniques | Working | Results | Uses |
fMRI (functional magnetic resonance imaging) | Detects blood flow in brain | Emotional response and engagement | Sets pricing and improves branding |
EEG (electroencephalography) | Records electrical signals on the scalp | Engagement and recall | Improves ads and branding |
Eye-tracking | Detects where subjects direct their eyes | Level of interest, engagement, and user experience | Improves web design, branding, and packaging |
Facial Coding | Identifies facial expressions | General emotional responses | Improves ad content |
Applications of Neuromarketing
Neuromarketing can be used to influence consumer habits. By studying the brain of your target customers, you can use different neuroscientific strategies to predict how they make buying decisions. Here are some ways in which neuroscience can benefit the best social media marketing in India:
* Using attention-grabbing visuals: A human mind can process visuals 60,000 times faster than text. This simply means that using images, videos, and infographics can help boost customer engagement with your brand.
* Building an emotional connection: Humans are emotional beings. Our emotions are closely linked to our decision-making. By tapping into different emotions, you can increase the likelihood of a purchase on a website or social media.
* Utilizing social proof: Consumers are more likely to make decisions based on the actions of others. Neuromarketing helps create a sense of social evidence by showcasing reviews and testimonials on social media, influencing consumers.
* Streamlining decision-making: A human brain can easily get overwhelmed with too many choices. Neuromarketing can simplify the decision-making process. For instance, using a limited-time offer reduces decision-making anxiety.
* Leveraging storytelling: Stories activate our brain, creating a sense of connection with the subject. Implementing storytelling in your social media marketing strategy can help create a narrative around your brand that influences consumer behaviors.
Examples of Neuromarketing
There are several examples of neuromarketing being used to influence and manifest consumer behaviors. Companies like Airbnb and Starbucks are increasingly investing in this technology to better understand their customers. Below are some common examples of neuromarketing you can consider for the best social media marketing in India:
1. Eye Tracking
The eye tracking sensor technology is not a new thing, but it becomes more effective when combined with the principles of neuroscience. It records the movement of a human eye and gathers data on a colored heat map, revealing where respondents locked eyes the most.
The technology is usually followed by a small research exercise that uses eye-tracking sensors to investigate precisely what respondents were actually gazing at, and why. It provides highly detailed feedback with which you can maximize the impact of social media marketing and advertising.
2. Color Psychology
Studies reveal that color can boost brand recognition by up to 80%. Color psychology is the study of colors, contrasts, and hues as a determinant of human behaviors. It studies how colors influence people and differs depending on the age, gender, and culture.
Source
Even so, it is observed that personal experiences, cultural differences, and context can interrupt the marketing message. Prudent use of colors can differentiate products and influence the moods and feelings of consumers on social media. Coca-Cola is a classic example; everyone recognizes its red hue.
3. Ad Targeting
Before launching an ad campaign, ensure that it evokes positive emotions like trust, sympathy, or compassion. This will prevent negative associations with your ad and business. You can create different ads promoting the same product to the same target audience. Based on the results, you compare the ads.
To optimize an ad’s reach, the National Cancer Institute used fMRI in a comparative study to compare the self-reported predictions from a small key demographic group. EEG is another popular tool used frequently in this space to identify an individual’s emotional response to a product or advertisement.
4. Content Engagement
Social media marketing professionals and businesses have begun to include psychological principles like dopamine into their products, onboarding psychologists to ensure content engagement. Even so, neuromarketing has taken to the web design space.
UI/UX designers widely agree that horizontal website layouts are not as effective as traditional vertical webpages. A top-to-down website layout engages the human brain and incentivizes consumers to keep scrolling.
5. Product Packaging
Businesses often consider using neuromarketing to track different emotions or reactions to different packages. This approach helps them determine which packaging evokes the highest level of desired emotion.
Alpro is a Belgium brand that promotes plant-based milk products. They incorporated neuromarketing to create barista-preferred packaging by working with neuroscientists to leverage eye-tracking and measure engagement.
Criticism of Neuromarketing
While neuromarketing aims at determining a consumer’s responses to brands or social media marketing campaigns, not everyone believes it’s ethical. Some suggest that it’s an invasion of privacy. A book titled “Towards Ethical Neuromarketing 2.0 Based on Artificial Intelligence” addresses such ethical issues associated with neuromarketing.
In itself, the neuromarketing technique isn’t unethical. Still, businesses must follow a high standard of ethics when studying their audience. For example, they must not promote anything harmful and avoid studying minors to figure out how to get them hooked on a product.
Make Neuromarketing Work for Social Media Marketing
Not all neuromarketing methods and techniques are readily available to marketers and businesses. But as technology advances, they become more accessible. That means you don’t have to be Apple or Microsoft to get in on the neuromarketing act. What is important is that you focus on ethical use. Find this post useful?
Discover more insights with our online social media marketing agency.
FAQs:
1. What Will Neuromarketing Cost Me?
Perhaps less than you could think. Complex EEG and eye-tracking may require a large number of participants, but smaller studies like an online usability research are inexpensive.
2. Should the World be Afraid of Neuromarketing?
On the positive side, neuromarketing is about understanding how the human brain works and using this data to improve marketing messages.
However, some experts may be concerned about the impact of neuromarketing on consumers – as the technology can be used to manipulate people into buying things they don’t need. This is why the world needs a responsible and ethical adoption of neuromarketing.
3. Is Neuromarketing Good for My Social Media Marketing?
Although neuromarketing has an edge over standard digital marketing, this isn’t the type of marketing we recommend to every brand. There are some basic requirements that you have to meet to really profit from neuromarketing.
For instance, you need to conduct a specific research. If your research question can be answered using simply best social media marketing in India, we’ll recommend that to you.
The Influence of Social Media Marketing: Unveiling the Power of Connection
Social media plays a crucial role in helping businesses connect with their target audience. To learn the significance of social media marketing in building connections, read this post.
Big News! Instagram Launched its New Twitter Rival – ‘Threads’
A call to all the social media enthusiasts! Thursday, July 6th: it is the day when Instagram launched its much-anticipated social media platform ‘Threads.’ It is a powerful new platform that is all set to revolutionize how we connect and share. Below, we will explain everything about it.
What is Threads?
It is Instagram’s long-awaited competitor to Twitter and it debuted on Thursday, as indicated by its listing on Apple App Store. However, Threads is an app that offers features reminiscent of Twitter.
These features include text-based posts, allowing users to like, comment, and share, as evidenced by screenshots in the App Store listing. Interestingly, users can follow the accounts they do on Instagram while retaining their existing usernames.
Twitter: How did it lose its charm?
Since Elon Musk has taken over this social media platform, Twitter has been dealing with constant ups and downs. He has been trying to capitalize on the platform. But all attempts have failed to succeed. As a result, users have been increasingly frustrated by several issues on Twitter. It prompts them to explore alternative platforms.
Many of you are aware of the concerns users have faced using Twitter. To name a few, Twitter’s relaxed content moderation policies, the mandatory monthly subscription fee for account authentication, and ongoing problems with site reliability. Adding to the discontent, Twitter recently implemented temporary restrictions on the number of posts users can access.
The market already has competitors to Twitter, like Mastodon and Bluesky. But they are still in their early stages and have not established themselves as reliable alternatives. That is where Instagram steps in with ‘Threads.’ It has been actively promoting the application by collaborating with numerous celebrities and influencers, generating anticipation and excitement.
How to access Threads?
As per the listing on app stores, the app is currently available to download for both Android and iOS devices. Threads is nothing but a platform where communities converge to engage in discussions covering a wide range of topics, from the ones that matter to you today to what will trend in the future.
That said, it is not the first time Meta borrowed ideas from its rivalries. It has a long history of seeking inspiration from others. But only a few ideas became successful. For example, it copied the “24 hours Disappeared Stories” from Snapchat and “Reels” from TikTok. Luckily, both worked in its favor and contributed to its massive success.
Your Thoughts
What do you think? Will Threads be able to replace Twitter? Or will it get lost in the crowd like many of its features and products? Only time will tell the fate of Instagram’s new app. To get the latest updates, stay tuned!
Unleashing the Benefits of Video Marketing: How to Boost Your Strategy?
Do you want to build a successful business in 2023? Then, you should incorporate video marketing services in Mohali. Otherwise, you will miss out on several advantages.
We understand the hesitation about investing in a new marketing channel. But the numbers speak for themselves. According to this research, over 70% of viewers make purchases from brands after seeing their advertisements on YouTube. In addition, the average online user spends 100 minutes on video platforms like YouTube, Instagram, TikTok, etc.
No wonder more businesses have started to search for the best video marketing strategies in 2023. If you wish to unlock the power of video in your marketing campaigns, read on. Here, we have compiled everything that helps you make the most of video marketing.
What is video marketing?
Video marketing refers to developing and sharing videos. It helps you advertise your brand, product, or service. These videos can take on diverse formats, such as product demos, explainer videos, and customer testimonials. The primary aim of video marketing is to engage and educate your audience while marketing your business.
But if used right, videos can make your brand stand out in the big ocean of digital space. On the other hand, this approach can affect your reputation if you fail to implement it accurately. Do not worry! Later in this post, we will discuss tips to create video campaigns relevant to your target audience. First, let us learn how it works.
How does video marketing work?
Before getting into video marketing techniques, it is good to understand its basics. The primary step is to determine your target audience and establish the type of content that will resonate with them. You should also create informative and engaging videos showcasing your brand, product, or service. Once your videos are complete, it is crucial to distribute them on appropriate platforms, including social media, video-sharing sites like YouTube, and your website.
Lastly, it is vital to optimize your videos for search engines. With this, you can maximize the benefits of your video marketing. It involves using relevant keywords in your video titles, descriptions, and tags. Additionally, you can transcribe your videos and publish the transcript on your website to improve your search engine optimization (SEO).
Best practices to ensure successful video marketing for your business
In the last few years, the video marketing field has changed drastically. Only well-established brands and companies used to run video campaigns back then. But today, every business leverages it to improve their marketing effort.
If you want to invest in video marketing services in Mohali, follow these tips that work. Thus, you can promote your product or services to a broader audience.
1. Highlight your product’s unique features
The online space is more competitive than ever. That means there are millions of products. As a result, it takes work to stand out from the crowd. So, always accentuate your products’ benefits and unique features when presenting them. Ultimately, it drives a customer’s decision to make a purchase.
According to a study by Forbes, more than 84% of consumers reported they bought a product or service after watching a brand’s video.
For instance, you can focus on the outcomes it can deliver and offer real-life examples that demonstrate how it can make a tangible difference in your customers’ lives. Make sure the video showcasing your product is 10-30 seconds long.
By emphasizing the benefits, you can effectively communicate your product’s value and entice your audience to take the desired action.
2. Customer testimonials
Utilizing customer testimonials can be a potent tool for attracting new customers by providing social proof. It is an excellent way to add a personal touch. For example, you can invite a satisfied customer and request a brief testimonial. By creating short client testimonial videos and sharing them with potential customers, you can make a significant impact and aid in winning new business.
3. Leverage influencers
Influencer marketing is one of the best marketing techniques to expand one’s reach and increase sales. As per the report by Influencer Marketing Hub, businesses can receive a return of $5.20 for each dollar they invest in influencer marketing.
But how can you take advantage of this powerful method? It requires identifying influencers who align well with your brand and allowing them to create authentic content that highlights your product.
4. Video-scribing technique
Video scribing, also known as whiteboard animation, is a technique that combines animation with hand-drawn illustrations on a whiteboard. It is a popular way to create engaging and informative videos that are visually appealing and cost-effective.
If you want to create video scribing, you will need a few things. These include a whiteboard or a large sheet of paper, a camera, a tripod, or a stand to hold the camera and lighting equipment. In addition, you need someone who can draw effectively or software that can help you create animations.
Once you have all the necessary equipment, you can begin by brainstorming ideas for your video. Choose a relevant topic that meets your target audience’s needs, and focus on providing valuable insights or solutions.
Next, create a storyboard or a rough sketch of your video’s flow and content. It will help you visualize your ideas and organize your thoughts before filming.
After filming, edit your video and add any final touches, like transitions, captions, or annotations. Finally, share your video on social media or your website to reach your audience.
5. Conduct a Question & Answer session
Another widely used video marketing technique is conducting a question & answer session with your prospective clients. It helps you engage with your audience and gather valuable insights into their needs and preferences. Here are some practical tips for creating Q&A sessions.
* Choose a customer who is genuinely interested in your products or services. You can reach out to recent customers or those who have shown interest in your offerings but did not purchase.
* Before the session, prepare a list of questions that will help you gain valuable insights into the customer’s needs and preferences. You can ask about their experience with your product, what they liked or disliked, and what could be improved.
* The next step is to set up the recording. Ensure you have a high-quality camera and microphone to record the session. Choose a quiet and well-lit location for the recording.
* Conduct a conversational and engaging session. Listen actively to the customer’s responses and ask follow-up questions to dig deeper into their experience and feedback.
* A Q&A session should be concise and to the point. So, keep the session under 15-20 minutes to maintain the customer’s attention and interest.
The conclusion
Video marketing is one of the most effective approaches to digital marketing strategies. It is easily accessible, shareable, and provides inherent value. Do you want to generate personalized content that resonates with your audience? Then, hire video marketing services in Mohali. Remember, nothing quite matches the ability of video marketing to evoke powerful emotions that ultimately lead to sales.
If you are looking for more workable video marketing techniques, contact Markcade. We house a team of skilled professionals delivering up-to-date tips and tricks in marketing.
FAQs
1. What is the importance of video marketing?
Video marketing has become increasingly popular because it is an effective way to engage with audiences and convey information in an easily digestible format. It improves brand awareness, increases engagement, and boosts sales.
2. What types of videos can I incorporate in my marketing?
There are many types of videos that you can use for marketing, including product demos, explainer videos, customer testimonials, brand videos, event videos, and more. The type of video that’s most effective will depend on the goals of the marketing campaign and the target audience.
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