In today’s fast-evolving business world, consumer behaviors and market demands are continuously changing. More and more businesses are looking for ways to improve the customer experience (CX) they deliver using social media marketing services in India.
Modern businesses want their social media marketing for every platform to be more precise, targeted, and personalized. This is what makes hyper-personalization an emerging trend across e-commerce and social media marketing services in India.
Having said that, let’s dig deeper into the world of personalization to understand what hyper-personalization is and how to make the most of it for your business.
What is Hyper-Personalization?
Hyper personalization is all about creating and delivering customized experiences for users based on their individual preferences. This can be done through personalized recommendations, custom interfaces, and targeted content.
Take Amazon, for instance. Its recommendation engine has fuelled around 35% of conversions by sending customers highly contextualized content with personalized product recommendations based on their demographics and purchase history.
Hyper-personalization relies on artificial intelligence (AI) and real-time data to deliver customized content for social media marketing services in India. This allows businesses to better optimize their communication channels and understand when it might be the right time to send an offer out on social media. The main objectives of customizing customer experiences are:
- Creating an exclusive experience for each user
- Resulting in better customer engagement
- Improving overall customer satisfaction
- And boosting conversions and sales
Why Hyper-Personalization Matters?
Customer expectations are changing fast. It is reported that 80% of consumers are more likely to buy when a business offers customized content or product recommendations. This simply means that brands need to adopt hyper-personalization along the customer journey.
Here are a few good reasons to embrace hyper-personalization with social media marketing services in India:
- Reduced marketing costs: As the social media marketing space becomes more furious, increased spending isn’t the answer. Instead, embrace hyper-personalization to better reach the targeted audience and give them what they want and need.
- Increased brand loyalty: Customized user engagement and individualized marketing boost brand loyalty and allow more customers to recommend a brand to their friends and family.
- Advantage over competitors: With new brands entering the marketplace every day, one should know how to compete. Since modern consumers are up against overwhelming decision-making circumstances, they are embracing personalization.
Traditional Personalization vs. Hyper-Personalization
When compared to traditional personalization, hyper-personalization is more involved and effective. If personalization is advertising sports gadgets for individuals who purchased gadgets online, hyper-personalization is advertising these same gadgets with optimized ads based on the location, the time of the purchase, and the related activities on social media.
Traditional personalization includes a few factors like the customer’s name and location, but hyper-personalization additionally includes browsing and real-time behavioral data. Plus, it takes personalization to the next level by leveraging advanced technologies, such as AI, IoT, and big data.
Top Hyper-Personalization Strategies
Time to replace formerly intrusive marketing strategies with personable and value-driven social media marketing services in India. Here are some great hyper-personalization strategies that you can add to your social media marketing campaign.
1. Launching Personalized Email Marketing Campaigns
When you personalize your email marketing campaigns, they become very useful. You can create segments to better tailor your emails to specific customers. For instance, you can create a lead magnet to secure customers’ email details in exchange for a newsletter on social media.
You can then ask them for a few additional details like their age, location, interests, etc. This would help you segment them before sending out personalized emails.
2. Using Chatbots for Personalized Customer Services
AI-driven chatbots are on the rise when it comes to delivering customized customer services to individuals. They can talk like a real human, guiding users along their customer journey. Add a chatbot to your website to implement one-to-one marketing and have customer queries answered anytime, day or night.
Additionally, chatbots are also able to collect customer data and learn more about each customer with every subsequent conversation. This will help you better personalize the customer experience and social media marketing services in India.
3. Personalizing Push Notifications
It is reported that push notifications can have an opt-in rate as high as 95%. Personalizing them will help you take key contextual data into account and boost both click rates and opt-in rates.
For instance, you can send a customer a push notification if he/she is near your store. This will encourage the customer to pop by for a visit to the store. Such location-based notifications are based on their IP address.
Social media marketing and sales have always been about developing and maintaining meaningful connections, and hyper-personalization helps you achieve that. The goal is not about up-selling, but to use the data you have collected to make it easier for customers to find what they want. And to provide hyper-personalized experiences, you not only need data, but also powerful content. The rest will automatically follow!
For more information, get in touch with a leading social media agency in India.
What are the main pillars of hyper-personalization?
The shift to hyper-personalization helps brands generate significant results through social media marketing services in India. There are three main pillars you need to take care of when implementing hyper-personalization, i.e. access to raw data, analytics, and building consumer trust.
What are the leading technologies for hyper-personalization?
Hyper-personalization uses artificial intelligence, machine learning, big data, and cloud computing in conjunction with real-time data to create products, services, or content that is customer-specific.
How can you help me implement hyper-personalization?
If you are ready to leap on hyper-personalization, we will help you analyze your customer behaviors, learn where each person is in their shopping journey, and determine the best marketing tactics to optimize their experience. Talk to the experts at Markcade – the best social media marketing company in India!