We live in a digital era where misinformation runs rampant. Readers anxiously seek reassurance to know that the information they are presented is true and from a trusted source. The Google search engine knows this and uses a complex array of indicators that signal the E-E-A-T of a web page.
- E – Experience
- E – Expertise
- A – Authoritativeness
- T – Trustworthiness
What is E-E-A-T?
Although E-E-A-T is not a ranking factor, it is frequently featured in Google’s Search Quality Evaluator Guidelines. Google updates these guidelines nearly every year. Google officially added E-A-T to the guidelines in March 2014.
Google introduced an extra “E” for “Experience” in December 2022. E-E-A-T is a great way to ensure page quality and improve Your Money or Your Life (YMYL) content.
What is YMYL?
YMYL is the type of content that may have real-world effects on users. One simple example of YMYL includes a blog explaining how to diagnose and treat diabetes. Such topics can significantly impact readers’ health, financial stability, and safety. More examples include:
- Financial information pages that offer advice about investments, property purchases, and insurance
- News websites that provide important information on international events, politics, and current affairs
- Legal information pages that provide insights on divorce, child custody, and accident claims
Google uses quality evaluators to determine whether a web page qualifies as YMYL content. This page needs to demonstrate E-E-A-T. So, when creating YMYL content or hiring a search engine optimization company in India, consider E-E-A-T as a key SEO ranking factor.
Understanding the Four Components of E-E-A-T
Now that you know what E-E-A-T is and how it influences YMYL, let’s dive into the different components of the acronym E-E-A-T. This will help you improve your on-page SEO performance when considering the best SEO services in India.
The first-hand experience of a content creator often demonstrates quality, ensuring that suggestions are tried and true. It is even more important for on-page SEO services, as AI-generated content can never demonstrate true experiences. You can create a well-thought-out “About us” page to share your organization’s experience.
It relates to the extent of knowledge demonstrated within your web pages and content. This component suggests that an author’s authoritativeness on a specific subject or topic. An example includes adding the author’s name and bio to a web blog.
Authority means reputation. The stronger the reputation, the better your authority within your industry. This indicates that Google acknowledges your authority in a given subject area. Backlinks from authoritative sites are a great way to boost your authoritativeness
Trustworthiness is the final component of E-E-A-T. With so much content and fierce competition online, it takes a lot of hard work and time to get trustworthiness right. Some great ways to facilitate trustworthiness include customer reviews and testimonials suggesting the qualifications held by content creators on a website.
How to Boost E-E-A-T & YMYL for Better SEO?
You don’t need to overhaul your entire SEO strategy to improve your E-E-A-T and YMYL. Here are simple yet effective practices you can follow for on-page SEO services:
Use Credible Sources
When creating YMYL content, make sure you always go straight to a trusted source to establish credibility. Link to official sources, research papers, news publications, academic databases, etc. This could be anything like a simple tweet or a complete article by experts in your field.
Leverage User-Generated Content
User-generated content (UGC) is the type of content generated by your consumers. When you leverage UGC, it can establish brand loyalty. 79% of online buyers suggest that UGC greatly impacts their buying decisions. So, leverage UGC to back your brand content. UGC may include anything like video testimonials, product reviews, or social media posts.
Add Author Bios and About Us Pages
Google makes the most out of bio pages that your staff, guest bloggers, or freelancers write. So, include details that show the authors as industry experts or influencers. The same applies to your business’s “About Us” or “Our Team” page. Mention all the relevant expertise and experience you have within your team.
Create Authoritative Backlinks
When it comes to creating quality YMYL content and taking advantage of E-E-A-T, getting backlinks from trusted sites is crucial for the best SEO services in India. Online shoppers would probably be more likely to trust a website recommended by another website they trust. This strategy showcases that your business is an authority in your industry.
Take Away the Low-Performing Content
If a web blog you published two years ago isn’t generating any traffic, don’t be afraid to remove it. Chances are, this blog post is not doing anything to improve your website’s SEO ranking. So, it is better to take it away.
YMYL and E-E-A-T may be newer concepts for you, but they are not rocket science. All you need is quality content that informs readers and improves on-page SEO at the same time. Update your website regularly with new content and to improve your on-page SEO performance, get in touch with the best SEO expert in India.
Frequently Asked Questions:
Are there any key industries where E-E-A-T is crucial?
E-E-A-T is crucial for all content types and industries, it makes more sense for YMYL topics. As discussed above, YMYL pages could have serious implications on people’s lives if the information provided is inaccurate. Some examples of YMYL industries include finance, health and safety, news and current events, civics, government, and law.
What are some common E-E-A-T mistakes?
Some common mistakes include misrepresenting expertise, publishing low-quality content, not including authoritative backlinks, not updating content regularly, and skipping references or citations.
Can you help me with my YMYL webpages?
Yes, we will ensure that your YMYL webpages are sending out E-E-A-T signals to Google. We follow Google’s Quality Rater Guidelines and always stick to them when delivering on-page SEO services.