A professional SEO services company can help you keep an eye on your website’s Google ranking to stay ahead of the competition. Do you have an idea about how to check your website’s Google rankings? The fastest method is likely to perform a Google search and manually review the results by scrolling through them.
But what if you have more than 20 keywords to check? Checking more keywords manually can be both daunting and time-consuming. So, try using suitable tools to track and improve your website’s Google ranking.
Are you a digital marketing services provider in India, who has difficulty checking Google rankings? Well, many suitable tools will do the job for you. But before that, let us first understand what Google ranking is and why checking it is crucial.
Understanding Google Ranking
Google makes use of a special system known as an algorithm. The algorithm helps in examining websites that are most relevant and pivotal when you seek something. Imagine it is like a big store window – the higher you are in search results, the more people see what you have to provide.
Because Google is the top search engine worldwide, acquiring a great position in its results is essential. The key to success is understanding how Google ranks websites. It looks for sites with superb content, good links from reliable sources, and a user-friendly website.
That said, let us understand why it is important to rank high on search engines.
The Importance of Ranking High on Google
There is no denying that if you have a website, it is crucial to rank high on search engines. Nevertheless, with some businesses, this might not be the case. Some businesses do not obtain sufficient traffic while others struggle to appear on the top for certain results.
Google pays a lot of attention to rankings when figuring out what to show on the first page of search results. If you’re at the top of Google’s ranking, your content gets shown first, even if other websites have more links. It’s like being the first choice in a line-up!
Below are some good reasons explaining why it is crucial to rank high in search engines:
Boosts Business Credibility
Content is key for a successful website. A website grabs the attention of the audience if it has good content. In such a case, the audience not only explores the website but also trusts it.
Are you a business with a reliable website and quality content but has a difficult time obtaining traffic? Authenticity is the issue here. Google and other search engines use a special algorithm to decide what shows up when you search. This formula looks for websites that they can trust.
Henceforth, it is essential to have a trustworthy website. It’s like ensuring your website is on the good side of Google’s checklist. You can try getting more links to your website by contacting a high-quality link-building service in India. But if it is not trustworthy, it might be difficult to get others to link to it. So building trust is key to getting more people interested in your website.
A High Position Means More Traffic
If your website is ranking high, it means that more people can find it through links. Google is extremely good at this. High ranking means more visitors and it is just not merely numbers here.
Visitors get along with more links and recommendations. The more people see your website and its content, the higher the chances that they will turn into customers.
When visitors explore your website, they often search for more information. If your website consists of informative details, your search engine ranking goes up. It’s like a win-win strategy.
Good Visitor Experience
Google is very cautious about putting websites in order. When it ranks websites higher, it is trying to show users imperative stuff. Getting a high rank is essential for making your website better for search engines as it gets more visitors.
The more visitors your website gets, the more successful your business becomes. Google keeps an eye on how people feel when they use a website. It wants businesses to make a website that grabs the attention of people.
Now that you understand the importance of ranking high on search engines, let us see how to improve website rankings on Google.
How to Improve Website Rankings on Google?
Elevating your website’s Google rankings involves proactive steps once you’ve assessed its current position. Key strategies include the following:
- Crafting high-quality content: Create high-quality, relevant content that addresses users’ needs and provides value. Focus on incorporating target keywords naturally.
- Optimizing images: Ensure your images are optimized for fast loading times, including descriptive file names and alt tags. This contributes to a better user experience and positively impacts rankings.
- Incorporating structured data: Utilize structured data to provide context to search engines about your content. This boosts the visibility of rich snippets in search results.
- Refining title tags and meta descriptions: Optimize title tags and meta descriptions with compelling, keyword-rich content. This encourages click-through rates and improves the relevance of your pages.
- Targeting featured snippets: Tailor your content to appear in featured snippets, the highlighted information at the top of search results, to increase visibility and authority.
- Enhancing internal linking: Strengthen your internal linking strategy to improve navigation and distribute authority across your site. This helps search engines understand the structure and relevance of your content.
This ongoing process of improving website rankings demands constant attention, prompting regular checks on ranking positions. Stay vigilant, adapting your SEO strategy to fortify pages that warrant improvement for sustained website optimization and increased visibility in Google search.
5 Useful Tools to Check Your Google Ranking
Whether it is a professional SEO services company or a product-based company, having a strong presence on Google is a must for today’s businesses to survive the wave of high competition. To do this, they use tools that help understand and enhance their Google ranking.
The tools also help businesses to identify if their SEO strategies are doing well and which keywords are performing best. Nevertheless, to obtain suitable results, it is essential to use the right tools. Below are some great tools to do the job:
Among the various tools available for tracking website rankings, Google Search Console is one of the most famous ones. It offers a wealth of valuable information, offering insights into your page positions in Search Engine Results Pages (SERP), impressions, and more.
Additionally, it also offers technical data about your website. The tool is extremely user-friendly, especially when monitoring website rankings.
Ahrefs has secured its position as one of the premier SEO tools, offering profound insights into the performance of your SEO strategies. While the tool encompasses a broad range of functionalities, its rank checker component is particularly noteworthy for providing a detailed perspective on your search engine (SE) ranking.
Within Ahrefs, the rank tracker tool is a powerful feature that illuminates your keyword rankings for both desktop and mobile searches, including the ability to assess your local ranking. By simply inputting your website, this tool reveals crucial information, such as the keywords you rank for, their respective positions, keyword difficulty, and search volumes.
Semrush stands as a popular and powerful SEO tool designed to empower marketers in crafting a robust SEO strategy. This versatile tool is a valuable asset for researching target keywords and gaining insights into the organic keywords your website is currently ranking for.
With this organic research tool, you can input your website and unveil a comprehensive report detailing the keywords it ranks for. This report provides essential information, such as your ranking position, the difficulty level of each keyword, and the associated search volumes. This functionality proves instrumental in understanding your current online visibility and tailoring your strategy accordingly.
An invaluable aid in keyword monitoring, Moz Pro is a tool designed to help you stay on top of your target keywords. By entering your specified focus keywords, Moz Pro provides insights into your performance, offering visibility metrics for mobile and desktop platforms. What sets Moz Pro apart is its utilization of STAT, renowned as the world’s most advanced and detailed rank tracker.
Unlike many other SEO platforms, Moz Pro goes beyond providing an average position for your keywords. Instead, it leverages STAT to deliver precise, real-time results that dynamically evolve throughout the day.
Mangools presents a user-friendly solution for tracking website rankings in Search Engine Results Pages (SERPs), empowering users to keep tabs on their online visibility effortlessly. Beyond mere monitoring, this tool offers a comprehensive approach by identifying new avenues for growth and improvement.
Users can gain valuable insights into their competitors’ strategies, enabling a strategic edge in the competitive digital landscape. What sets Mangools apart is its ability to deliver detailed reports for every keyword or query.
These reports offer a granular understanding of how specific keywords are performing, allowing users to make informed decisions about their SEO campaigns. By providing this level of transparency and actionable data, Mangools becomes not just a monitoring tool but a robust resource for optimizing strategies and enhancing overall website performance.
These are some of the tools that will help businesses check their website’s Google ranking. So wait no more and use these tools wisely. If you are someone who wants to rank higher in Google rankings, get in touch with us at Markcade. From organic search engine optimization services to quality link building, we serve businesses in the best way possible. Let’s connect for more info!
Use online tools like Google Search Console or third-party tools such as Mangools.
Yes, simply perform manual searches for relevant keywords to see where your site appears in the search results.
Regular checks, like once a week, provide a good balance between staying informed and avoiding unnecessary frequency.
Yes, tools like Google Search Console are free, providing valuable insights into your website’s performance in search results.