It is an undeniable fact that in the online world, social media marketing plays a pivotal role. It is imperative for businesses that want to have a strong presence online. In addition to this, it is extremely useful for those who want to grab the attention of their target audience.
This is where a reliable social media marketing agency in India comes into being. They help businesses make the best use of social media platforms to make their brand visible. Furthermore, it works wonders to leave a positive impact on the market.
Social media marketing makes a big difference. It helps in boosting brands in the ever-changing digital world. Henceforth, in today’s business world, digital media marketing has shifted from being considered important to being seen as essential for modern brands. The reasons behind the same are as follows:
- As per research, people from all over the world use social media for about 2 hours and 27 minutes.
- 77% of social media marketers believe that social media marketing has been extremely effective in the previous years.
- Social media advertisements have successfully driven purchase decisions for almost 80% of people.
Whether you are a professional or have just started, social media marketing is not a walk in the park. The constantly changing technology and social trends set a bar. Additionally, finding a suitable strategy, and managing budget and time can be daunting.
5 Social Media Hurdles in 2024 and Their Solutions
Is social media marketing working for you? If yes, then now is the time when you should be aware of the upcoming marketing hurdles in 2024, and how to overcome them.
Hurdle 1: Unable to Fulfill Customer Expectations
Social media is not just about obtaining likes, comments and followers. One of the major challenges here is fulfilling the high expectations of the customers. Imagine if you purchase a cool gadget online, but when it arrives, it’s not what you expected – disappointing, right?
That’s exactly what we mean by customer expectations. People want brands to deliver what they promise on social media. If businesses don’t keep up with everything that they display online, customers will be let down.
To overcome the hurdle of unmet customer expectations on social media, businesses must prioritize authenticity and transparency. Prepare a strategy to make sure that products or services offered align completely with everything that is promoted on social media.
Additionally, keep updating and communicating with the customers if any changes take place. Welcome honest feedback so that concerns (if any) can be addressed promptly. All of this will allow businesses to build a reliable and loyal online community, avoiding the risk of disappointment.
Hurdle 2: Unable to Understand the Target Audience
There are so many businesses that perform extremely well offline. However, this is not the case when it is on social media. Some brands face major social media challenges because they create content without understanding their target audience.
Such businesses believe that any content will bring sales, even if the audience is not suitable. Nevertheless, this is not the case. Hiring a reliable social media marketing agency in India would work magic for businesses. However it is always recommended to be aware of solutions to such social media challenges.
To avoid social media hurdles, understand your ideal customer by doing some research about the existing ones. In addition to this, keep an eye on essential data and email subscribers. Explore social media to find out what exactly the customers have to say about your brand.
Consider the pain-points of the customers to take your content in the right direction. By executing all of this, your business is connecting with the audience on a personal level. Additionally, it will also make your products or services appealing going forward.
Hurdle 3: Recognizing a Suitable Platform
Lots of businesses post everything on social media without realizing each platform suits different content. A social media marketing agency in India always picks the right platform for its content.
To avoid problems in 2024, either connect with a good social media marketing company or figure out the best approach for your goals. It’s like choosing the right tool for a job – you wouldn’t use a hammer for everything. Sometimes you need a screwdriver. So, finding the right platform is like using the right tool for your message to reach the right people.
To connect personally with customers, use Twitter (now X); for influencer-driven brand awareness, go for Instagram. When investing in social platforms, consider audience reach, ad cost, traffic potential, lead generation, and demographics.
Again, understand your audience – where are they active and what do they do? Break down demographics by gender, age, and location. Tailor your approach to where they hang out online. For B2C brands, visual platforms like Facebook (now Meta) and Instagram work best to catch consumer attention.
Hurdle 4: Decreased Organic Engagement
There is no denying that the online world keeps changing, inventing new ways to connect. Businesses that stay behind the line for such trends lose audiences and leads. According to a report, there is a decline in organic engagement, showcasing that paid ads dominate social media marketing.
Organic reach is tough due to complex algorithms, pushing brands towards social media obscurity without paid promotions. Even with ads, top-notch content is crucial for online engagement. It’s like paying for a ticket to a show – ads get you in, but good content keeps the audience hooked.
Discover what your audiences like by looking at your best posts. Find common themes and use them for future content. Quality content takes time, but you can save effort by repurposing old content. For instance, turn an old video into new posts on platforms like YouTube and Instagram.
Short videos, under five minutes, are the most engaging. They’re easy to make, share, and get more than double the engagement of longer content. Yet, remember, long-form content works well on YouTube. It’s like finding the sweet spot – repurpose what works and focus on short, snappy content for maximum impact.
Hurdle 5: Zero or Less Connection between Departments
In the past, brands didn’t care much about social media teams, often having just one person handling it. Managing it is the third most wanted job in marketing. Companies now rely a lot on social media, so around 90% of them plan to hire new team members in the next two years.
More than half of them expect to fill new positions. The challenge is finding skilled people who can help the brand’s social strategy grow. It’s like building a dream team to make the brand shine online.
When hiring, make your core team fit the challenges of social media. Grow not just the social media team but also other departments contributing to your strategy. Break down departmental walls – let social media folks connect with sales, research, customer service, and others for marketing goals. Share data to boost the brand’s social presence.
Offer resources and insights to help everyone see how social media affects sales. Figure out what skills each department needs, look at metrics together, and find ways for the whole team to collaborate. It’s like making sure everyone plays their part for a winning team.
All types of marketing have their own advantages and disadvantages. Similarly, social media marketing is no exception. Now that you are aware of the social media marketing hurdles, make sure to execute the solutions. This will help you in avoiding all the social media challenges. One can also get in touch with the best social media marketing company in India to avoid the hurdles and do well in the industry.
Markcade is an established social media marketing agency that takes pride in serving its clients with top-notch services. Whether you want to enhance your social media presence or want to target the right audience, Markcade has got you covered.