Email marketing continues to be a vital asset for building brand value. After all, there are over 4 billion email users per day. According to Statista, the number may grow to 4.6 billion by 2025. Also, the global market value of email marketing is projected to reach $17.9 billion by 2027, underlining its significance as a key driver of marketing campaigns. But how you can manage an email marketing campaign in Mohali has changed drastically. It is hassle-free and quick.
How did it become possible? It is Artificial Intelligence.
Known as a revolutionized technology, AI has taken over most aspects of the world, including digital marketing. AI tools help marketers to handle monotonous tasks more efficiently.
While it is not a recent development, AI is influencing all areas of communication nowadays. In this post, we will focus on email marketing. You will learn how AI reinvents email marketing platforms in 2023.
Artificial Intelligence: How is it reshaping email marketing?
Recent innovation like ChatGPT by OpenAI has gained momentum in a short span. It is a language-based tool that has propelled knowledge processing to greater heights. It results in increased adoption of AI in email marketing.
Thanks to consistent advancements, the impact of AI on emails has gone beyond automated responses. Most marketers use AI to enhance email communication. Below, we will learn some ways Artificial Intelligence boosts the email experience.
1. Generative AI
AI tools can assist individuals with composing emails that have impeccable language and sending automatic replies. Canary, an email app, uses generative AI to write emails for users. Users need to provide the necessary details, and the app will generate the rest of the email. The US-based email service claims that it saves time and ensures that the emails are well-written and concise.
Canary Mail is an email co-pilot that aids marketers in creating tailored emails. In addition, it takes reference from past communication styles and preferences of the user and results in impactful messages. The app is constantly learning and evolving to meet customers’ demands.
2. Personalized mails
AI tools can automate the creation of an email marketing campaign in Mohali. That means, from writing impeccable emails to inboxing, everything can be automated. Indeed, it helps businesses save time and resources. But most people think that emails can lack a human touch. In short, they sound more robotic than interactive.
Paradoxically, AI tools can enhance the personalization of emails. And make recipients feel that they are written considering their needs and preferences. Several studies suggest that consumers prefer engaging with companies that offer personalized content. With AI technologies, you can deliver such emails to many people.
3. Email copywriting
These days, several AI-enabled tools are available that help email marketing platforms create compelling emails quickly.
Often, writers find it difficult to put down something. It could be because of a lack of inspiration. Courtesy of Jasper.ai, they can overcome writer’s block. It is an AI content producer crafting customized copywriting and cold emails for ad campaigns.
Unlike many AI tools, Jasper.ai is an efficient sidekick that assists users in writing impactful marketing copies. Do you know it can increase content output by up to 10 times? Plus, the tool supports writing in 26 languages and offers a collaborative interface for multiple users.
4. Email management
In addition to composing compelling email copies, AI tools are handy in managing and organizing emails efficiently. While email automation is a new field, it is advancing rapidly. After all, it eliminates the need for manual monitoring and replying to each mail.
For example, tools like Levity.ai offer inbox management while simplifying daily email tasks. It uses Machine Learning to categorize emails based on their content. Using an AI-powered text classification tool, the app can identify incoming emails and analyze patterns to determine the intent.
5. Predictive analytics
AI helps individuals and organizations take advantage of trends and user preferences. How? It utilizes predictive analytics to determine the optimal time to send emails. The timing of email access varies from one person to another.
But AI can assess individual data and make quick decisions to determine the best time to send an email. With the help of machine learning algorithms, AI can predict when users are likely to open emails. Based on this data, marketers can schedule customized emails. By leveraging AI, companies can save both time and costs.
The bottom line
The integration of AI in email marketing has the potential to revolutionize the industry. From streamlining inbox management and categorizing emails based on content to predicting the optimal time to send emails, AI can help individuals and organizations capitalize on user preferences and save time and costs. However, it is crucial to work with an agency with experience in using AI to create email marketing campaigns in Mohali.
If you are looking for a reputed digital marketing company, Markcade is your safest bet. Besides email, we also deliver top-notch influencer marketing services in Mohali.
1. What are the benefits of using AI in email marketing?
The benefits of using AI in email marketing include increased efficiency, better personalization, improved targeting, higher engagement rates, improved deliverability, and better ROI.
2. Are there any challenges to using AI in email marketing?
Yes, marketers do face challenges when using AI in email marketing. These include the need for high-quality data, the complexity of implementing AI algorithms, the potential for errors or biases in the algorithms, and the need for ongoing monitoring and refinement of the AI models.