Google Play Store and Apple App Store are the leading app stores globally, with over 5.7 million apps. It implies that the mobile app market is highly competitive. So, if you want your mobile app to stand out, you need a well-created app store optimization strategy.
But marketing your app in this crowded online space is not easy. Many elements need to be taken into account. Fortunately, you will discover several competitors underwent the same procedure. Some may be successful, and other strategies might have been sacked.
In any case, it is crucial to choose a suitable contender to ensure a successful ASO strategy in Mohali. When exploring the available options, remember that all applications are not equal. So, choose a competitor with a similar type of mobile app. For example, you cannot compare a gaming app with Instagram. Thus, make your decision wisely. If you are wondering where to begin, read on to learn a step-by-step guide.
A complete guide to choosing competitors for app store optimization
If you are looking for valuable research, it is essential to identify a strong contender. We will give you steps to make the right choice. But first, you should keep a few key factors in mind when analyzing the competition.
Factors to consider in choosing your competitors for app store optimization strategy
1. The type of product or service
Your primary value proposition is the first factor to consider. You need to know what type of product/service you offer. It is essential because you can choose competitors in your niche.
Whether you are planning to create a learning software or a subscription-based system, it is vital to define your product. It will help identify your direct competitors.
2. App store platform
When determining competitors for your ASO strategy in Mohali, remember that competition may vary depending on the platform you choose to release your app. For this, you need to know exactly where your competitors are present. Accordingly, make your app accessible through Google Play, the App Store, or both at once.
3. Start-up or well-established
One of the most frequent mistakes businesses make in selecting competitors for app store optimization strategy is failing to consider the scope of your app. You should pay close attention to this, especially regarding start-ups.
Let us say you want to launch a language-learning app. In this case, it is advisable to concentrate on applications released recently. After all, there is no point in opting for bigger apps because you may not be able to gauge the effectiveness of your ASO strategy in Mohali.
Depending on where your software is available, your competitors will also vary. For example, your app is available in the US. It does not make sense to choose competitors available in India because the two do not compete for downloads. But you may consider it as a reference. It will give you an idea of how other marketplaces manage their keywords, visual designs, and other ASO components.
Now, you know what factors you should keep in mind. It’s time to dive into a step-by-step guide to choosing your competitors for app store optimization.
Tips for analyzing your ASO competitors
The following steps help you find the right competitors and create a result-oriented ASO strategy.
1. Conduct research for keywords
The first step is to conduct proper research to choose 5 to 10 keywords for your ASO. Remember, the keywords you use for apps are different from websites. Unlike search engines, keywords for app stores are the short tail. It is crucial to consider your users when analyzing their behavior.
Use keywords like top weight loss tips for weight loss diet to learn about a healthy diet. Once you have the appropriate keywords, look for top rivals ranking for similar keywords on app stores.
2. Evaluate ASO competitors
You are aware of your primary rivals. It is time to list them all and evaluate their backend and how they optimize their on-metadata textual field using targeted keywords.
In the Google Play Store, this includes the Title and Meta Description. On the other hand, the Apple App Store has the App Name and Short Description. These aspects are critical in analyzing your ASO competitors. Utilize external tools to assist you in identifying the keywords your competitors are focusing on, along with search traffic. These tools can help you discover possible gaps and new keywords that offer a high chance of ranking in top positions.
3. Look for ratings and downloads
Once you have gathered information about your ASO competitor, the final step is assessing their performance in the app store. It involves an examination of their download figures, user reviews, ratings, growth, and other metrics.
It is crucial to understand these figures if you want to compete with established players and improve your app’s performance. You should consider the competitor’s exact download numbers and accumulated ratings for this. Remember, both Google Play and the App Store value these metrics. Several online tools offer comprehensive data by monitoring these KPIs. As a result, it enhances the productivity of ASO and app marketing.
The bottom line
The post above covers the critical considerations for selecting competitors to ensure an effective ASO strategy in Mohali. If you are new to the app industry, it is advisable to seek the assistance of professionals.
At Markcade, we offer hassle-free services to help you identify the best practices for your app. Our highly skilled experts have been delivering top-notch digital marketing services in Mohali.
1. Can I do ASO myself, or should I hire a professional?
While it is possible to do ASO yourself, hiring a professional can yield better results. ASO professionals have the knowledge and experience to optimize your app effectively and can provide valuable insights and guidance on best practices and industry trends.
2. How do I measure the success of my ASO strategy?
You can measure the success of an ASO strategy by using metrics like app store ranking, downloads, user reviews, and revenue. If you monitor these metrics and make adjustments, you can improve your app performance over time.