We Tried 50+ AI Marketing Tools: These are Our Top 10 Picks
Artificial intelligence (AI) is getting more important than ever, in all aspects of business. This also includes current marketing trends and business operations. Every major brand from Google and IBM to Amazon and Airbnb is using AI marketing tools to gain a competitive edge.
As per Britannica, AI is the ability of a computer or robot to perform tasks usually associated with human beings. The term can be applied to the development of systems endowed with the intellectual characteristics, such as learning from past experiences.
Major Brands Using AI in Digital Marketing
Years before, marketers and businesses were afraid of implementing AI into their marketing ventures. However, this has quickly changed over the past few years, as major brands are successfully adopting it.
Take Alibaba, for instance. This e-commerce giant incorporated a fashion AI store to streamline the fashion retail experience for their customers. This has actually enabled the company to boost customer engagement and sales.
Another prominent example is Amazon, which was one of the first companies to implement AI-powered personalized recommendations. The company also uses AI systems to support dynamic pricing. All these case studies signify that AI marketing can be both rewarding and convenient.
Key Benefits of Using AI Marketing Tools
As you can notice, AI has been changing the face of the advertising and marketing landscape. Brands have been saving both time and resources through automated digital marketing services in Mohali. Below are the top benefits of using AI marketing:
* Better customer behavior analysis: AI helps you analyze a large amount of data and predict common buying patterns. This would allow you to effectively implement dedicated marketing and advertising.
* Increased productivity: Using AI tools means you can easily automate mundane or repetitive tasks, saving a lot of time and resources and increasing productivity and efficiency.
* Greater ROI: AI boosts your decision-making process and helps you create high-ranking content. As a result, you would be able to attract more customers online and produce a better ROI.
* Improved user experience: With AI marketing, it’s easy to provide the right audience with the right type of content at the right time. This enhances greater customer satisfaction and engagement.
Try these 10 AI Marketing Tools for Promoting Your Business
Since the release of ChatGPT, we’ve been closely watching the AI market, trying different AI platforms and tools for different purposes. We are sharing with you what we think are the best AI marketing tools for today’s ever-competing markets. Here’s a quick overview of the top ten AI tools for marketing in 2023.
1. Jasper
Jasper is an all-purpose AI tool for content writers and marketers, leveraging AI in multiple ways. It is backed by GPT-3 and LLM that are specifically trained with live marketing and sales content. Jasper includes several SEO integrations that make it a long-format content generator for SERP-topping content. Key features of Jasper include:
- Surfer SEO integration
- Chat for content creation
- Jasper Art for creating images
2. Grammarly
Grammarly is another AI-driven copy-editing tool that gives writers and marketers the confidence to publish content without worrying about typos. The free version can help you with basic spelling and grammar mistakes, but the paid plans go extra mile. It can help you reword, rewrite, and restructure content. Key features of Grammarly include:
- Basic grammar and spell checking
- Real-time suggestions
- Plagiarism checker
3. Surfer SEO
Surfer SEO is made specifically for SEOs and bloggers who want to achieve better search engine rankings through content marketing services. This AI marketing tool scans the top competitors on Google and then provides you with content optimization strategies and tools to rank higher on Google. Key features of Surfer SEO include:
- SERP analyzer
- Content editor
- Keyword research
- SEO audit
4. ManyChat
ManyChat is a chat management tool that helps you create personalized conversations on social media channels, including Facebook Messenger and Instagram direct messages. You can easily create complex conversational experiences without requiring any technical skills or knowledge of programming languages. Key features include:
- Automate conversations
- Acquire new customers
- Segment contacts
- Email support
5. Synthesia
Generate audio-visual content with this video avatar platform that will take your content creation journey a step higher. Synthesia allows you to create professional videos from text prompts that can be used for advertisements, YouTube channels, websites, or customer on-boarding. Key features include:
- 140+ diverse AI avatars
- Create videos up to 30 minutes long
- Turn text into speech in 100+ languages
6. GrowthBar
GrowthBar is a complete SEO content researching and writing tool. It helps marketers research, plan, write, and optimize content for the top positions of Google. You can use the tool to speed up content ideation and creation, with a focus on writing better content than your competitors. Key features include:
- Backlink checker and competitor monitoring
- Keyword research and suggestions
- Domain and traffic analysis
7. Ocoya
Ocoya is an all-in-one AI-driven post scheduler and creator for social media. Having a visual post creator and AI writing assistant makes this content scheduling tool stands out from the rest of AI marketing tools. Key features of Ocoya include:
- AI-driven social media content creation
- A vast library of templates for posting images
- Cross-platform scheduling from one dashboard
- E-commerce integrations for product-based marketing
8. Lately
Lately is a content repurposing platform that understands your audience and brand voice to create content that soars. Once the content repurposing or creation is done, you can schedule the posts for the best posting times. Key features of Lately include:
- Import long-form content
- Generate shareable social posts
- Publish content to multiple platforms
- Total social analytics
9. Brand24
Brand24 is an online brand reputation management tool that uses AI to monitor a brand’s reputation on social media, blogs, videos, and more. Brand24 keeps track of where a brand gets mentioned and lets that brand respond to positive and negative feedback in real time. Key features include:
- Engage relevant discussions with one click
- Self-learning solution for digital advertising
- Turn data into PDF reports and infographics
- Identify sudden changes to protect your brand image
10. Albert.AI
Albert.AI is an AI-driven self-learning tool that automatically generates marketing campaigns by analyzing large sets of data and running optimized marketing campaigns autonomously. The tool helps personalize and optimize ad content on social media and PPC platforms, such as Facebook, YouTube, and Google Ads. Key features include:
- Break down large amounts of data
- Customize marketing campaigns
- Manage marketing across diverse media outlets
Final Thoughts
Picking the right mix of AI marketing tools will help you cut down on time, improve conversions, and grow your business. Additionally, these tools will help you produce automated decisions at extremely high speed. So, this was all about this list of AI marketing tools. Looking for advanced digital marketing services in Mohali?
Feel free to contact us!
FAQs:
1. What’s the Best Application of AI in Marketing?
One of the best examples of using AI in marketing is personalization. AI tools enable businesses to customize the customer experience based on the behavior or data of online users. This helps curate personalized web pages, social media posts, and emails to enhance user engagement.
2. How Can AI Marketing Tools be Used for Social Media Marketing?
AI tools like Ocoya can be used to leverage social media marketing. These tools use AI algorithms to streamline the process of creating and scheduling engaging social media posts. This empowers marketers and businesses to optimize their social media marketing efforts efficiently.
3. What’s the Best AI Tool for Content Marketing?
Grammarly is widely known as the best AI tool for content marketing. It’s an AI-powered copy-editing platform that offers basic grammar and spell-checking features, helping content marketers avoid embarrassing mistakes. The tool also comes with a plagiarism checker for paid users to ensure authenticity.
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Unleashing the Benefits of Video Marketing: How to Boost Your Strategy?
Do you want to build a successful business in 2023? Then, you should incorporate video marketing services in Mohali. Otherwise, you will miss out on several advantages.
We understand the hesitation about investing in a new marketing channel. But the numbers speak for themselves. According to this research, over 70% of viewers make purchases from brands after seeing their advertisements on YouTube. In addition, the average online user spends 100 minutes on video platforms like YouTube, Instagram, TikTok, etc.
No wonder more businesses have started to search for the best video marketing strategies in 2023. If you wish to unlock the power of video in your marketing campaigns, read on. Here, we have compiled everything that helps you make the most of video marketing.
What is video marketing?
Video marketing refers to developing and sharing videos. It helps you advertise your brand, product, or service. These videos can take on diverse formats, such as product demos, explainer videos, and customer testimonials. The primary aim of video marketing is to engage and educate your audience while marketing your business.
But if used right, videos can make your brand stand out in the big ocean of digital space. On the other hand, this approach can affect your reputation if you fail to implement it accurately. Do not worry! Later in this post, we will discuss tips to create video campaigns relevant to your target audience. First, let us learn how it works.
How does video marketing work?
Before getting into video marketing techniques, it is good to understand its basics. The primary step is to determine your target audience and establish the type of content that will resonate with them. You should also create informative and engaging videos showcasing your brand, product, or service. Once your videos are complete, it is crucial to distribute them on appropriate platforms, including social media, video-sharing sites like YouTube, and your website.
Lastly, it is vital to optimize your videos for search engines. With this, you can maximize the benefits of your video marketing. It involves using relevant keywords in your video titles, descriptions, and tags. Additionally, you can transcribe your videos and publish the transcript on your website to improve your search engine optimization (SEO).
Best practices to ensure successful video marketing for your business
In the last few years, the video marketing field has changed drastically. Only well-established brands and companies used to run video campaigns back then. But today, every business leverages it to improve their marketing effort.
If you want to invest in video marketing services in Mohali, follow these tips that work. Thus, you can promote your product or services to a broader audience.
1. Highlight your product’s unique features
The online space is more competitive than ever. That means there are millions of products. As a result, it takes work to stand out from the crowd. So, always accentuate your products’ benefits and unique features when presenting them. Ultimately, it drives a customer’s decision to make a purchase.
According to a study by Forbes, more than 84% of consumers reported they bought a product or service after watching a brand’s video.
For instance, you can focus on the outcomes it can deliver and offer real-life examples that demonstrate how it can make a tangible difference in your customers’ lives. Make sure the video showcasing your product is 10-30 seconds long.
By emphasizing the benefits, you can effectively communicate your product’s value and entice your audience to take the desired action.
2. Customer testimonials
Utilizing customer testimonials can be a potent tool for attracting new customers by providing social proof. It is an excellent way to add a personal touch. For example, you can invite a satisfied customer and request a brief testimonial. By creating short client testimonial videos and sharing them with potential customers, you can make a significant impact and aid in winning new business.
3. Leverage influencers
Influencer marketing is one of the best marketing techniques to expand one’s reach and increase sales. As per the report by Influencer Marketing Hub, businesses can receive a return of $5.20 for each dollar they invest in influencer marketing.
But how can you take advantage of this powerful method? It requires identifying influencers who align well with your brand and allowing them to create authentic content that highlights your product.
4. Video-scribing technique
Video scribing, also known as whiteboard animation, is a technique that combines animation with hand-drawn illustrations on a whiteboard. It is a popular way to create engaging and informative videos that are visually appealing and cost-effective.
If you want to create video scribing, you will need a few things. These include a whiteboard or a large sheet of paper, a camera, a tripod, or a stand to hold the camera and lighting equipment. In addition, you need someone who can draw effectively or software that can help you create animations.
Once you have all the necessary equipment, you can begin by brainstorming ideas for your video. Choose a relevant topic that meets your target audience’s needs, and focus on providing valuable insights or solutions.
Next, create a storyboard or a rough sketch of your video’s flow and content. It will help you visualize your ideas and organize your thoughts before filming.
After filming, edit your video and add any final touches, like transitions, captions, or annotations. Finally, share your video on social media or your website to reach your audience.
5. Conduct a Question & Answer session
Another widely used video marketing technique is conducting a question & answer session with your prospective clients. It helps you engage with your audience and gather valuable insights into their needs and preferences. Here are some practical tips for creating Q&A sessions.
* Choose a customer who is genuinely interested in your products or services. You can reach out to recent customers or those who have shown interest in your offerings but did not purchase.
* Before the session, prepare a list of questions that will help you gain valuable insights into the customer’s needs and preferences. You can ask about their experience with your product, what they liked or disliked, and what could be improved.
* The next step is to set up the recording. Ensure you have a high-quality camera and microphone to record the session. Choose a quiet and well-lit location for the recording.
* Conduct a conversational and engaging session. Listen actively to the customer’s responses and ask follow-up questions to dig deeper into their experience and feedback.
* A Q&A session should be concise and to the point. So, keep the session under 15-20 minutes to maintain the customer’s attention and interest.
The conclusion
Video marketing is one of the most effective approaches to digital marketing strategies. It is easily accessible, shareable, and provides inherent value. Do you want to generate personalized content that resonates with your audience? Then, hire video marketing services in Mohali. Remember, nothing quite matches the ability of video marketing to evoke powerful emotions that ultimately lead to sales.
If you are looking for more workable video marketing techniques, contact Markcade. We house a team of skilled professionals delivering up-to-date tips and tricks in marketing.
FAQs
1. What is the importance of video marketing?
Video marketing has become increasingly popular because it is an effective way to engage with audiences and convey information in an easily digestible format. It improves brand awareness, increases engagement, and boosts sales.
2. What types of videos can I incorporate in my marketing?
There are many types of videos that you can use for marketing, including product demos, explainer videos, customer testimonials, brand videos, event videos, and more. The type of video that’s most effective will depend on the goals of the marketing campaign and the target audience.
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