Do you want to build a successful business in 2023? Then, you should incorporate video marketing services in Mohali. Otherwise, you will miss out on several advantages.

We understand the hesitation about investing in a new marketing channel. But the numbers speak for themselves. According to this research, over 70% of viewers make purchases from brands after seeing their advertisements on YouTube. In addition, the average online user spends 100 minutes on video platforms like YouTube, Instagram, TikTok, etc.

No wonder more businesses have started to search for the best video marketing strategies in 2023. If you wish to unlock the power of video in your marketing campaigns, read on. Here, we have compiled everything that helps you make the most of video marketing.

What is video marketing?

Video marketing refers to developing and sharing videos. It helps you advertise your brand, product, or service. These videos can take on diverse formats, such as product demos, explainer videos, and customer testimonials. The primary aim of video marketing is to engage and educate your audience while marketing your business.

But if used right, videos can make your brand stand out in the big ocean of digital space. On the other hand, this approach can affect your reputation if you fail to implement it accurately. Do not worry! Later in this post, we will discuss tips to create video campaigns relevant to your target audience. First, let us learn how it works.

How does video marketing work?

Before getting into video marketing techniques, it is good to understand its basics. The primary step is to determine your target audience and establish the type of content that will resonate with them. You should also create informative and engaging videos showcasing your brand, product, or service. Once your videos are complete, it is crucial to distribute them on appropriate platforms, including social media, video-sharing sites like YouTube, and your website.

Lastly, it is vital to optimize your videos for search engines. With this, you can maximize the benefits of your video marketing. It involves using relevant keywords in your video titles, descriptions, and tags. Additionally, you can transcribe your videos and publish the transcript on your website to improve your search engine optimization (SEO).

Best practices to ensure successful video marketing for your business

In the last few years, the video marketing field has changed drastically. Only well-established brands and companies used to run video campaigns back then. But today, every business leverages it to improve their marketing effort.

If you want to invest in video marketing services in Mohali, follow these tips that work. Thus, you can promote your product or services to a broader audience.

1. Highlight your product’s unique features

The online space is more competitive than ever. That means there are millions of products. As a result, it takes work to stand out from the crowd. So, always accentuate your products’ benefits and unique features when presenting them. Ultimately, it drives a customer’s decision to make a purchase.

According to a study by Forbes, more than 84% of consumers reported they bought a product or service after watching a brand’s video.

For instance, you can focus on the outcomes it can deliver and offer real-life examples that demonstrate how it can make a tangible difference in your customers’ lives. Make sure the video showcasing your product is 10-30 seconds long.

By emphasizing the benefits, you can effectively communicate your product’s value and entice your audience to take the desired action.

2. Customer testimonials

Utilizing customer testimonials can be a potent tool for attracting new customers by providing social proof. It is an excellent way to add a personal touch. For example, you can invite a satisfied customer and request a brief testimonial. By creating short client testimonial videos and sharing them with potential customers, you can make a significant impact and aid in winning new business.

3. Leverage influencers

Influencer marketing is one of the best marketing techniques to expand one’s reach and increase sales. As per the report by Influencer Marketing Hub, businesses can receive a return of $5.20 for each dollar they invest in influencer marketing.

But how can you take advantage of this powerful method? It requires identifying influencers who align well with your brand and allowing them to create authentic content that highlights your product.

4. Video-scribing technique

Video scribing, also known as whiteboard animation, is a technique that combines animation with hand-drawn illustrations on a whiteboard. It is a popular way to create engaging and informative videos that are visually appealing and cost-effective.

If you want to create video scribing, you will need a few things. These include a whiteboard or a large sheet of paper, a camera, a tripod, or a stand to hold the camera and lighting equipment. In addition, you need someone who can draw effectively or software that can help you create animations.

Once you have all the necessary equipment, you can begin by brainstorming ideas for your video. Choose a relevant topic that meets your target audience’s needs, and focus on providing valuable insights or solutions.

Next, create a storyboard or a rough sketch of your video’s flow and content. It will help you visualize your ideas and organize your thoughts before filming.

After filming, edit your video and add any final touches, like transitions, captions, or annotations. Finally, share your video on social media or your website to reach your audience.

5. Conduct a Question & Answer session

Another widely used video marketing technique is conducting a question & answer session with your prospective clients. It helps you engage with your audience and gather valuable insights into their needs and preferences. Here are some practical tips for creating Q&A sessions.

* Choose a customer who is genuinely interested in your products or services. You can reach out to recent customers or those who have shown interest in your offerings but did not purchase.

* Before the session, prepare a list of questions that will help you gain valuable insights into the customer’s needs and preferences. You can ask about their experience with your product, what they liked or disliked, and what could be improved.

* The next step is to set up the recording. Ensure you have a high-quality camera and microphone to record the session. Choose a quiet and well-lit location for the recording.

* Conduct a conversational and engaging session. Listen actively to the customer’s responses and ask follow-up questions to dig deeper into their experience and feedback.

* A Q&A session should be concise and to the point. So, keep the session under 15-20 minutes to maintain the customer’s attention and interest.