Artificial intelligence (AI) is getting more important than ever, in all aspects of business. This also includes current marketing trends and business operations. Every major brand from Google and IBM to Amazon and Airbnb is using AI marketing tools to gain a competitive edge.
As per Britannica, AI is the ability of a computer or robot to perform tasks usually associated with human beings. The term can be applied to the development of systems endowed with the intellectual characteristics, such as learning from past experiences.
Major Brands Using AI in Digital Marketing
Years before, marketers and businesses were afraid of implementing AI into their marketing ventures. However, this has quickly changed over the past few years, as major brands are successfully adopting it.
Take Alibaba, for instance. This e-commerce giant incorporated a fashion AI store to streamline the fashion retail experience for their customers. This has actually enabled the company to boost customer engagement and sales.
Another prominent example is Amazon, which was one of the first companies to implement AI-powered personalized recommendations. The company also uses AI systems to support dynamic pricing. All these case studies signify that AI marketing can be both rewarding and convenient.
Key Benefits of Using AI Marketing Tools
As you can notice, AI has been changing the face of the advertising and marketing landscape. Brands have been saving both time and resources through automated digital marketing services in Mohali. Below are the top benefits of using AI marketing:
* Better customer behavior analysis: AI helps you analyze a large amount of data and predict common buying patterns. This would allow you to effectively implement dedicated marketing and advertising.
* Increased productivity: Using AI tools means you can easily automate mundane or repetitive tasks, saving a lot of time and resources and increasing productivity and efficiency.
* Greater ROI: AI boosts your decision-making process and helps you create high-ranking content. As a result, you would be able to attract more customers online and produce a better ROI.
* Improved user experience: With AI marketing, it’s easy to provide the right audience with the right type of content at the right time. This enhances greater customer satisfaction and engagement.
Try these 10 AI Marketing Tools for Promoting Your Business
Since the release of ChatGPT, we’ve been closely watching the AI market, trying different AI platforms and tools for different purposes. We are sharing with you what we think are the best AI marketing tools for today’s ever-competing markets. Here’s a quick overview of the top ten AI tools for marketing in 2023.
Jasper is an all-purpose AI tool for content writers and marketers, leveraging AI in multiple ways. It is backed by GPT-3 and LLM that are specifically trained with live marketing and sales content. Jasper includes several SEO integrations that make it a long-format content generator for SERP-topping content. Key features of Jasper include:
- Surfer SEO integration
- Chat for content creation
- Jasper Art for creating images
Grammarly is another AI-driven copy-editing tool that gives writers and marketers the confidence to publish content without worrying about typos. The free version can help you with basic spelling and grammar mistakes, but the paid plans go extra mile. It can help you reword, rewrite, and restructure content. Key features of Grammarly include:
- Basic grammar and spell checking
- Real-time suggestions
- Plagiarism checker
3. Surfer SEO
Surfer SEO is made specifically for SEOs and bloggers who want to achieve better search engine rankings through content marketing services. This AI marketing tool scans the top competitors on Google and then provides you with content optimization strategies and tools to rank higher on Google. Key features of Surfer SEO include:
- SERP analyzer
- Content editor
- Keyword research
- SEO audit
ManyChat is a chat management tool that helps you create personalized conversations on social media channels, including Facebook Messenger and Instagram direct messages. You can easily create complex conversational experiences without requiring any technical skills or knowledge of programming languages. Key features include:
- Automate conversations
- Acquire new customers
- Segment contacts
- Email support
Generate audio-visual content with this video avatar platform that will take your content creation journey a step higher. Synthesia allows you to create professional videos from text prompts that can be used for advertisements, YouTube channels, websites, or customer on-boarding. Key features include:
- 140+ diverse AI avatars
- Create videos up to 30 minutes long
- Turn text into speech in 100+ languages
GrowthBar is a complete SEO content researching and writing tool. It helps marketers research, plan, write, and optimize content for the top positions of Google. You can use the tool to speed up content ideation and creation, with a focus on writing better content than your competitors. Key features include:
- Backlink checker and competitor monitoring
- Keyword research and suggestions
- Domain and traffic analysis
Ocoya is an all-in-one AI-driven post scheduler and creator for social media. Having a visual post creator and AI writing assistant makes this content scheduling tool stands out from the rest of AI marketing tools. Key features of Ocoya include:
- AI-driven social media content creation
- A vast library of templates for posting images
- Cross-platform scheduling from one dashboard
- E-commerce integrations for product-based marketing
Lately is a content repurposing platform that understands your audience and brand voice to create content that soars. Once the content repurposing or creation is done, you can schedule the posts for the best posting times. Key features of Lately include:
- Import long-form content
- Generate shareable social posts
- Publish content to multiple platforms
- Total social analytics
Brand24 is an online brand reputation management tool that uses AI to monitor a brand’s reputation on social media, blogs, videos, and more. Brand24 keeps track of where a brand gets mentioned and lets that brand respond to positive and negative feedback in real time. Key features include:
- Engage relevant discussions with one click
- Self-learning solution for digital advertising
- Turn data into PDF reports and infographics
- Identify sudden changes to protect your brand image
Albert.AI is an AI-driven self-learning tool that automatically generates marketing campaigns by analyzing large sets of data and running optimized marketing campaigns autonomously. The tool helps personalize and optimize ad content on social media and PPC platforms, such as Facebook, YouTube, and Google Ads. Key features include:
- Break down large amounts of data
- Customize marketing campaigns
- Manage marketing across diverse media outlets
Picking the right mix of AI marketing tools will help you cut down on time, improve conversions, and grow your business. Additionally, these tools will help you produce automated decisions at extremely high speed. So, this was all about this list of AI marketing tools. Looking for advanced digital marketing services in Mohali?
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1. What’s the Best Application of AI in Marketing?
One of the best examples of using AI in marketing is personalization. AI tools enable businesses to customize the customer experience based on the behavior or data of online users. This helps curate personalized web pages, social media posts, and emails to enhance user engagement.
2. How Can AI Marketing Tools be Used for Social Media Marketing?
AI tools like Ocoya can be used to leverage social media marketing. These tools use AI algorithms to streamline the process of creating and scheduling engaging social media posts. This empowers marketers and businesses to optimize their social media marketing efforts efficiently.
3. What’s the Best AI Tool for Content Marketing?
Grammarly is widely known as the best AI tool for content marketing. It’s an AI-powered copy-editing platform that offers basic grammar and spell-checking features, helping content marketers avoid embarrassing mistakes. The tool also comes with a plagiarism checker for paid users to ensure authenticity.