When it comes to content marketing services, AI tools like ChatGPT are a blessing. Content production has become more accessible than ever with the advent of these tools. However, the key question is – can you rely entirely on AI generation before publishing content?
It is reported that nearly 35% of businesses are already leveraging AI tools for content creation and production. However, there are some concerns associated with AI content.
Source: Forbes Advisor
Beyond its relevancy and accuracy, AI hasn’t been able to match our human ability to connect with other humans through natural writing. After all, nobody wants to read something that sounds robotic. In fact, search engines don’t like it, either.
What Makes AI Content Robotic?
Human writing is unique as it can pull from common human experiences, nuances, and expressions that resonate well with the audience. This is what gives you a “voice.” Writing in your own voice is all about creating evergreen content that is emotional on a personal level.
Whereas, AI content is prone to bias. AI tools collect vast amounts of data to produce answers, resulting in cookie-cutter content that lacks an emotional connection. These tools can’t consider nuances and cultural context to generate conversational phrases in the way that content marketing services can. Other key factors include:
- Lack of creativity: AI generates content based on common patterns in the data they were trained on. They can mimic human creativity to an extent, but they often lack the true imaginative spark that comes from human intuition.
- Repetitive patterns: AI models often produce content that uses repetitive phrases because they learn from examples in their data. This can make the content feel formulaic or monotonous.
- Limited understanding: AI lacks true comprehension and context awareness. While it can analyze and generate text based on patterns, it may struggle to grasp subtle nuances or the broader meaning behind words.
How to Sound More Human With Your AI Content?
With several years of experience as one of the best content writing companies in India, we at Markcade have learned what it takes to help AI writing hit the mark. We successfully use AI to boost our content marketing services while still maintaining quality standards. Below are a few tips and tricks that we use to make AI-written content more human-like.
1. Share Personal Experiences
We humans love stories, and so does Google. As part of Google’s E-E-A-T guidelines, the search engine emphasizes the importance of demonstrating expertise and experience in content creation. Therefore, it makes sense to add personal stories and anecdotes to your AI content.
Sharing real-life experiences is more impactful than generic advice. It demonstrates the writer’s direct involvement in the field of content marketing services, making the content more credible. You can also share personal views on the latest trends within the industry.
2. Be Specific With Your Prompts
When working with an AI tool, specificity is crucial. Your prompts or queries should reflect the style you want for your content. Whether you prefer a formal tone or an informal one, be sure to make it explicit in your prompt. The more specific your prompts are, the more likely the AI content will align with your voice. For instance, you can:
- Adopt a certain persona
- Include a tone of voice
- Include specific facts and data
- Exclude certain keywords and phrases
- Stay within a set word limit or count
3. Fact-Check and Edit
AI-generated content isn’t always accurate, often leading to misinformation. This is simply because AI models don’t understand the context behind prompts the same way as content creation companies and humans do. So, it’s crucial to fact-check AI content against credible sources.
In addition to that, you should treat AI-generated content like a first draft. Never skip the editing process, so you can align the content with your brand’s voice. Add personal insights and examples to ensure the final output is authentic rather than generic and automated. You can use paraphrasing tools to edit your AI content.
4. Choose the Right Tools for the Job
If you want to avoid doing more work on the backend, pick a high-quality AI tool that can capture the human voice and generate better content. This way, you can cut down the time spent on editing the produced content.
Also, consider using an AI detector and rewriter tool like Undetectable.Ai and QuillBot. To determine the best AI writer or tool for content creation, consider the following:
- Who is your target audience?
- What type of content do they consume?
- Do you need a free AI tool or a paid one?
- Does it come with a multilingual option?
- Can you integrate it into your existing cloud?
Overall
AI tools can boost productivity and efficiency, but the real magic happens when you start infusing the content with the human essence. AI content often lacks depth and nuance, so start implementing these strategies to meet Google’s E-E-A-T and Y-M-Y-L. Remember, the goal is to provide readers with a sense of connection when considering AI content marketing services.
FAQs:
AI content has several pros for the content community and best content writing companies in India. The most prominent advantages are efficient and scalable writing, overcoming writer’s block, creating SEO-based content, boosting productivity, and saving time.
AI tools are not perfect, as their outputs may omit crucial information. Thus, writers and authors should take their time to assess each word and add missing content. Audit each result, remove redundant content, and make it more of a story than just a piece of content.
Yes! If AI content is well-written, SEO-friendly, and valuable for the reader, it will rank on search engines. Discover how to check your Google ranking in our informative article.
