Social media can up the game of online businesses. Yet, a lot of people ignore this effective marketing technique. Moreover, if a marketing SEO specialist combines social media and SEO, your website will enjoy a top ranking on Google.
You have reached here. It means you are searching for ways to use social media to improve your SEO. Here, you will learn everything about combining social media and SEO. Let us begin with understanding the importance of social media.
The importance of social media for marketing SEO specialists
The primary purpose of SEO is to optimize your website. The best SEO company in Mohali helps increase your website visibility in searches made by potential customers. As a result, it attracts more customers to visit your site. Social media accomplishes the same goal. But it works differently by putting your name and content in front of customers. And interested ones can approach you.
When we say using social media for your business, it does not mean dancing videos on Instagram or TikTok.
Enterprises, especially B2B, rely on marketing SEO specialists for their business promotion. They use data to find the best queries. Based on this, they create content. No matter which industry you operate in, SEO is an excellent marketing technique. Clients use Google to search for everything. And we all attempt to make our website on page one.
The best thing is social media works the same way. How? Read on to find it yourself.
When you hire social media marketing experts, you will realize they have started focusing on including hashtags, keywords in post copy, or both. It helps them categorize the content according to the niche. Similar to how users follow accounts, they can follow hashtags or themes. The posts they interact with tell about their interests. Thus, social media apps will show them similar content. If you miss out on social media marketing, you cannot leverage this opportunity.
In addition, social media is better than SEO in terms of social aspects. It allows you to engage with potential customers through polls and posts.
Undoubtedly, social media improves the efforts of marketing SEO specialists, but not directly. Google does not equate a Facebook sharing with a backlink from an authoritative website. But it enables the distribution of content to billions of users, improves brand awareness, and increases online visibility.
Best practices to use social media for your SEO marketing
Now you know why social media is essential for SEO. Let us discuss some social media strategies for your organic search marketing.
1. Content amplification
Every marketing SEO specialist wishes to see their content on the first page of Google. After all, 75% of people click links on page one in the results. But it is not easier than said.
Google will not index or display your website just because you have one.
Getting your website ranked on page one is a diminishing possibility, all courtesy of high-authority competition, response boxes, graphics, and videos galore. Even the best keyword approach may fail to generate traffic. Your content will remain on page two or lower unless you hire a talented content writer or a marketing SEO specialist.
However, this does not imply you should not create content. Instead, look for another way to promote it.
One excellent way is social media. It helps your posts and pages drive more traffic regardless of where they rank on Google. When your website receives more traffic from other sources, Google will notice it. Consequently, it will ensure faster indexing and more opportunities to rank higher.
Note:* If you share relevant and informative content consistently, you can build an audience and potential.
2. Establish brand awareness
For people to buy your products and services, they first need to know about you. It is only possible to bring in new customers if they know your brand name. That is why it is essential to focus on improving brand awareness.
Your marketing SEO specialist can use keyword marketing and other on-site techniques to make your website easily visible in search results. But it advances to the next level with social media. Here is how to use it.
- Using hashtags and keywords will help people find your posts and profiles. It will encourage them to follow your company.
- Making comments on relevant posts to your company makes you visible to potential readers.
- Satisfied clients might mention you in articles about your goods or services. It will boost your exposure to their followers.
- Additionally, you can design branded hashtags and entice your customers to use them when mentioning your company.
- Influencer marketing is trending for a reason. Influencers can help you promote your company to a bigger audience by tagging it.
Are you thinking about what good brand awareness does to your website SEO? If yes, our marketing SEO specialists are here to assist. For instance, better awareness leads to more people visiting your site from other sources. Google will notice this behavior and rank your website accordingly.
3. Build trust and credibility
Besides brand awareness, trust and credibility are essential factors for expanding your business.
Today, customers like to conduct extensive research before approaching any brand. With this, they will investigate the nature of your company. It is more prominent for enterprises dealing in the more expensive offering.
If you haven’t started building trust around your brand, it is the right time to do it. Most marketing SEO specialists leverage social media to achieve this. That is where social proof shows its importance.
People want to check reviews, statistics, testimonials, and awards so that they make the right purchases. Social media lets you share social proof easily. Since it is accessible, you can gain trust and credibility.
These are some ways you can use social media to improve your SEO efforts. But we can bet that social media and SEO are a powerful combination that you should not ignore. It allows you to build community, promote content, and humanize your brand. To make the best return on your investment, hire a marketing SEO specialist with years of experience.
If you want to learn more about social media and SEO, contact Markcade. We have a team of professionals with in-depth knowledge and skills in digital marketing.
1. What are social signals?
Social signals are a Google ranking factor. To be precise, they are the collective shares, likes, and overall social media performance. All these improve the page’s organic search ranking.
2. What is social media SEO?
Social media SEO is also known as social SEO. This duo helps you increase your website traffic, search engine visibility, and hopefully conversion rates.