A call to all the social media enthusiasts! Thursday, July 6th: it is the day when Instagram launched its much-anticipated social media platform ‘Threads.’ It is a powerful new platform that is all set to revolutionize how we connect and share. Below, we will explain everything about it.
What is Threads?
It is Instagram’s long-awaited competitor to Twitter and it debuted on Thursday, as indicated by its listing on Apple App Store. However, Threads is an app that offers features reminiscent of Twitter.
These features include text-based posts, allowing users to like, comment, and share, as evidenced by screenshots in the App Store listing. Interestingly, users can follow the accounts they do on Instagram while retaining their existing usernames.
Twitter: How did it lose its charm?
Since Elon Musk has taken over this social media platform, Twitter has been dealing with constant ups and downs. He has been trying to capitalize on the platform. But all attempts have failed to succeed. As a result, users have been increasingly frustrated by several issues on Twitter. It prompts them to explore alternative platforms.
Many of you are aware of the concerns users have faced using Twitter. To name a few, Twitter’s relaxed content moderation policies, the mandatory monthly subscription fee for account authentication, and ongoing problems with site reliability. Adding to the discontent, Twitter recently implemented temporary restrictions on the number of posts users can access.
The market already has competitors to Twitter, like Mastodon and Bluesky. But they are still in their early stages and have not established themselves as reliable alternatives. That is where Instagram steps in with ‘Threads.’ It has been actively promoting the application by collaborating with numerous celebrities and influencers, generating anticipation and excitement.
How to access Threads?
As per the listing on app stores, the app is currently available to download for both Android and iOS devices. Threads is nothing but a platform where communities converge to engage in discussions covering a wide range of topics, from the ones that matter to you today to what will trend in the future.
That said, it is not the first time Meta borrowed ideas from its rivalries. It has a long history of seeking inspiration from others. But only a few ideas became successful. For example, it copied the “24 hours Disappeared Stories” from Snapchat and “Reels” from TikTok. Luckily, both worked in its favor and contributed to its massive success.
What do you think? Will Threads be able to replace Twitter? Or will it get lost in the crowd like many of its features and products? Only time will tell the fate of Instagram’s new app. To get the latest updates, stay tuned!