Influencer marketing is doing well for businesses. It helps them achieve desired results without having to invest a hefty amount. Moreover, you can hire an influencer marketing agency in Mohali with ease. After all, there is a surge in demand for influencers in every field.
According to this statistic, influencer marketing spending will increase by 15.9% and 23.4% in 2023 and 2024, respectively. By 2024, influencer marketing will likely generate $7.14 billion in total revenue.
Indeed, influencer campaigns help many enterprises obtain quality leads. But in some cases, these programs drive poor ROI.
If you don’t consider online traffic and like the success measurements, scroll below. We will learn how your influencer marketing agency in Mohali can go beyond creating buzz and more leads or online sales. Here are strategies that help you create stunning content for your brand while reaching out to new people via email and generating sales.
Practices that help your influencer marketing agency in Mohali to improve your ROI
Influencer marketing teams face this issue frequently. Everyone wants instant results, measurement is still a mess, and attribution is a hornet’s nest. If you are facing poor ROI, here are tips to maximize it. The best way to obtain higher ROI is by improving different areas of influencer marketing. Therefore, hire digital marketing experts in Mohali with years of experience in influencer campaigns.
1. Improve tracking and measuring
If you cannot track and measure your influencer campaign correctly, you may not know how it is working. For this, it is crucial that your influencer marketing agency in Mohali focuses on improving the measurement. It does not matter if they use app install links, UTM links, affiliate links, tracking pixels, or digital promo codes.
For example, if you are using Google Analytics to track UTM links, create a report on assisted conversions now to see how your creators are affecting your marketing strategy. Are you already investing in assisted conversions? Then, you need a marketing mix modeling to operate on a large scale.
2. Partner with the right influencers
Probably, the most crucial aspect of influencer marketing is recruitment. With countless influencer marketing agencies in Mohali, finding influences ideal for your brand and target market is not easy. Therefore, when you come across influencers who meet your needs and produce results, establish a long-term partnership with them.
With long-term collaborations, you can amplify the effect of your influencer marketing. Since they use genuine content, consumers trust influencers more than businesses. Also, long-term relationships are a sign of authenticity.
3. Go for nano or micro-influencers
The market is crowded with a range of influencers. You can choose based on your needs and budget. It is best to collaborate with nano- or micro-influencers. Their following count varies between 1000 and 100K. Besides offering lower rates, these small-scale influencers have higher engagement rates.
If you have a limited budget, hiring a small-scale influencer marketing agency in Mohali is an affordable option. But given their high engagement rate, nano and micro-influencers is a better choice even if you have no budget issues.
4. Use influencer management techniques
As your social media channel expands, you need more staff to manage it. With this, your expenditures also increase. Consequently, your ROI may start to decline. Instead, hire an influencer marketing agency in Mohali that manages your influencer program and relieves you of some tedious jobs. It helps you save your precious time and hard-earned money.
For instance, if you use landing pages to address the most frequently asked questions and newsletters to communicate updates, it will reduce the time.
Moreover, create templates for tasks you and your team work on frequently. These include templates for contracts, reports, and briefs.
5. Automate your processes
Automation has become an essential part of the business world. It aids enterprises in curbing their expenses. Therefore, hire an influencer marketing agency in Mohali that automate most portions of the process.
For example, tools like Modash help you collect the email addresses of potential influencers. In addition, it allows you to send automatic follow-ups and track if your influencers have used the correct tags.
6. Leverage performance-based payment model
Another excellent way to cut your marketing expenses is by paying your influencer marketing agency in Mohali based on their performance. It lessens the likelihood of wasting money on collaborations even if they fail to produce desired outcomes.
Remember, if your and your influencers’ goals match, you can ensure better results. After all, it increases the possibility of influencers posting about your brand more frequently. Thus, it raises the propensity to buy your products or download your software.
The bottom line
If used correctly, influencer marketing can help you take your brand to the next level. If you want to harness the power of this program, it requires the necessary knowledge and experience. But when hiring an influencer marketing agency in Mohali, conduct extensive research to make an informed decision.
Hopefully, this post adds value to your learning experience. Follow Markcade’s blog to read more informative posts on different marketing techniques.
1. What is the role of influencers?
Influencers are individuals with a specific number of followers on social media. They possess skills to attract more potential customers to your brand. These days, customers trust influencers more than businesses because they offer more authentic content.
2. Why should businesses invest in influencer marketing?
A reliable influencer marketing can help you meet several goals. These are:
- Build brand awareness
- Improve conversions
- Increase social engagement