PPC “pay-per-click” and content marketing are the most popular yet powerful marketing strategies. What if we combine them? According to experts, the blend of PPC and content marketing services in Mohali can boost your effort immensely. That means you can achieve your goals much faster.
In a while, we will look at the benefits of this combination. But before this, you need to understand the role of each technique.
What is content marketing?
The content marketing strategy entails producing content for blogs, social media posts, podcasts, and other platforms. If done effectively, you can draw and capture the audience’s attention. When it comes to using content marketing services in Mohali, the fundamental principle is straightforward. But if you want to benefit your company and influence potential clients, create high-quality content.
Moreover, if you stay consistent, you will foster strong and personal relationships. Several studies suggest that trust and credibility help your brand grow tremendously.
What is PPC?
PPC, or pay-per-click, is an online advertising method that costs money to businesses based on each click. After creating original and engaging content, the best content marketing agency in Mohali advertises it using PPC on various channels.
If you want to run your pay-per-click ads, you can use search engines, including Google and Bing. Social media platforms like LinkedIn, Instagram, and Facebook are ideal options. However, make sure your content is appealing enough.
In short, content marketing allows you to use SEO-friendly content to attract organic traffic while using PPC ads to promote the same content. Let us learn how PPC and content marketing blend helps your business. Below, we have listed some advantages.
Top benefits of combining PPC and content marketing services in Mohali
1. Gain attention and trust
Your PPC company in Mohali can help you run ads targeting specific groups. For example, when your users click the advertisement, they can get directed to optimized landing pages. These have product images, sales copy, testimonials, FAQs, security badges, and other factors. All these will foster the confidence of your visitors. The goal is to encourage your audience to hit the add-to-cart button.
But this is not enough to complete the transaction. Your viewers should not feel they wasted a click. For this reason, it is advisable to combine PPC with content marketing. Remember, no one will buy from an unknown company just seeing an ad. They will always browse through web pages. So, a regularly updated blog with quality content and social proof, like many shares and comments, will work in your favor. Based on this, you can establish brand credibility to ensure conversions.
Note:* PPC helps draw attention to your website, and once these new visitors are there, content marketing establishes trust.
2. Evaluate audience preferences
Often, it is confusing for marketers to understand what type of content their target audience will like. That is where combining PPC and content marketing services in Mohali comes into the picture. You can leverage split testing to run winning PPC ads and content marketing.
When it comes to PPC campaigns, you can test landing page elements, including sales copy, images, social proof, opt-in email form or add-to-cart button positioning, and value proposition. On the contrary, for content marketing, you can use split testing to assess elements such as blog layout, title, headline, and tone. If you want the result to reflect user preferences accurately, it is best to perform split testing once a week. Plus, post several blog entries.
3. Time-sensitive content promotion
For marketers, nothing is more heartbreaking than seeing their “best” content failing to generate desired engagement. After running a content audit, it becomes even more challenging to find out why certain pieces succeed and others tank.
Let us say that you invested time and resources to create content like an e-book, infographic, or video. You cannot take a chance at its success. Therefore, you should take specific measures.
Although a reputed agency offering content marketing services in Mohali can help you, here is what you need to know. For instance, use a Facebook page post-engagement ad for marketing your time-sensitive content. With this advertising and the right targeting, you can get posts, likes, and shares within the budget. Moreover, if your content is fresh and authentic, the organic reach will increase with engaged paid traffic. Lastly, include a call-to-action box in your ad to encourage your audiences to take action.
The bottom line
Based on this discussion, we can say that PPC and content marketing is a match made in heaven. Combining these two strategies boost your online traffic and conversion rates. PPC is a supplement for your content marketing services in Mohali that surcharge your content campaigns. As a result, you can gain a competitive edge, which helps your marketing to perform better.
1. Are there any drawbacks to combining PPC and content marketing?
PPC is an excellent approach to increasing traffic to your content. But remember, it is not a magic solution. If you are not careful, PPC ads might cost you a lot of money. Here are some limitations to combining PPC and content marketing.
- PPC may increase the cost of Your content marketing significantly
- PPC ad campaigns need optimization constantly
- PPC can disrupt the user experience
2. What are the ways to combine PPC and content marketing?
If you keep an eye on potential pitfalls, the benefits of the content marketing-PPC combination will exceed the drawbacks. Here are some ways to combine PPC and content marketing.
- Promote content with PPC for your initial content marketing
- PPC helps promote high-performing evergreen content
- Use PPC for remarketing content