Wondering how to grow your email list and get more email subscribers for your business? As one of the leading email marketing companies in India, we understand that your email list is a valuable asset to expand your customer base. But how do you make it grow without breaking your bank on buying email subscribers? What are the best enterprise email marketing strategies? Let’s find out!
What is an Email List?
An email list is a collection of email subscribers and addresses that you acquire from different sources, such as sign-up forms, lead-generating software, and cold calling. It can be used to send email marketing content or messages, helping your brand sell more products or services.
Suppose you just received Amazon’s notifications about upcoming deals or promotions in your inbox. This is a great example that you are on Amazon’s email list.
Why Do You Need an Email List?
Despite the prominence of mobile apps and social media platforms, email is still an integral part of our online life. The number of e-mail users worldwide was 4.26 billion in 2022 and is set to reach 4.73 billion in 2026.
So, if you want to generate sales, you will need an email list. It’s the same reason why Amazon sends its customers promotional emails. Here are the ways enterprise email marketing lists can add value to your business:
- Create personal customer connections
- Develop and maintain a loyal customer base
- Market to those already familiar with your business
How to Build and Grow Your Email List?
Ready to leverage your email list to boost your revenue? It’s time to optimize your enterprise email marketing strategy. Let’s take a deep dive into these practical tips that will help you get more email subscribers and addresses.
1. Offer Enticing Incentives
You may be using a great email marketing platform, but you need to set up an effective way to start collecting emails. Since nobody is going to provide you with their email addresses for nothing, offer something they can’t deny.
One of the best ways to capture their email address is through creating a powerful lead magnet that entices them to sign up. A strategic incentive is a key step you can take here if you want more and more people to sign up.
Discounts, free gifts, and coupon codes are some great options, but there are more. For instance, exclusive content pieces like eBooks and newsletters are another great incentive.
2. Update Your Pop-Up Form
One of the best ways to grow emails is through your website. You may use pop-up forms on your website to promote your incentive. The pop-up may appear shortly after entering the website, or you can try a pop-up that appears as people spend time on the website.
Test different variations to see what popups work best for your website. Make sure the form is straightforward and easy to fill. Use an exit pop-up where the box appears, since people may try to leave the website.
Popup screenshot for email marketing.
3. Run Seasonal Campaigns
A seasonal campaign is a fruitful way to build and grow your email list. It includes promoting a seasonal sale or offer available for a limited time. For example, you can use a Christmas-themed design during the holiday season.
You can use it for your pop-up forms. This approach will help you create a sense of urgency. Be sure to keep your website pop-ups fresh and updated with the respective season sale.
Seasoned sale screenshot for email marketing
4. Segment Your Email List Wisely
If you are not segmenting your email lists, you are not doing enterprise email marketing at all. Segmenting helps you understand your email subscribers better and then tailor your content to their specific needs. This ultimately increases email relevancy and improves click-through rates.
The segmentation process involves dividing your email list into different groups based on their shared characteristics, such as gender, location, or purchase history. If you want to segment your email list, you should:
- Think about the pain points your subscribers have
- Know what information they need to make a purchase
- Create relevant and personalized content for each group
5. Start Using Email Analytics
Don’t be afraid of digging into numbers to find out what’s truly working and what isn’t. Making small adjustments can create wonders. Therefore, head to your enterprise email marketing provider’s analytics dashboard to track the numbers.
Understand what emails and popups get the most clicks. Look at the time of day, email topic, subject line, and content. Find out what are your best-performing offers or emails. Make improvements accordingly.
Screenshot of an email marketing analytics dashboard
Summing Up
Growing your email list is crucial for effective enterprise email marketing. By implementing these practices, you can effectively grow your email list and nurture relationships with your subscribers over time. Some additional practices to help you expand your email list include:
- Running contests and giveaways
- Regularly cleaning your email lists
- Investing in email marketing automation
- Promoting your email list on social media
- Partnering with influencers or industry experts
If you are willing to implement any of these strategies in your email marketing strategy, we’ve got you covered at Markcade – one of the best email marketing companies in India. Connect with us for more details.
FAQs:
Yes, you can build an email list for free! You just need to add pop-up forms and a call to action to your landing page. This will help you collect email addresses when people visit your website.
It is reported that most businesses see good results when they send emails twice a month. So, consider sending emails twice a week at max if you’ve got some excellent content, regular discounts, and recurring deals.
Since your audience is always changing, email marketing best practices are also changing and evolving. Still, the basics remain the same, including the segmentation of your list and personalization of email content.
