In today’s ever-vying digital world, ORM digital marketing matters! Reports reveal that 88% of customers prefer a brand that responds to all of its reviews, compared to just 47% who would choose a brand that doesn’t reply to reviews at all.
Even a single bad customer review or comment can ruin your business’s online reputation. So, how to stay on top of online reviews? How to manage your brand’s online presence effectively? This is where an ORM (online reputation management) tool can help.
What is an Online Reputation Management Tool?
An ORM tool is a software solution designed to help you monitor and manage your brand’s online reputation across the internet. You can use it to monitor discussions across multiple online networks, ensuring that you are at the forefront of any negative dialogue. This tool may include a variety of features, such as:
- Online review management to collect and display online reviews for your brand from a wide variety of online sources
- Social media monitoring to track your posts across multiple social platforms based on specific keywords or hashtags
- Brand mention monitoring to track, gather, and report online mentions or comments about your brand
What are the Best ORM Digital Marketing Tools?
Attention business owners, digital marketers, and online reputation management companies! From leveraging positive customer feedback to performing damage control and the best email marketing automation, these ORM tools will help you manage your personal reputation in real-time.
1. Meltwater
Pricing: Custom pricing
Key features: Sentiment analysis, media monitoring, and competitive intelligence.
Meltwater is an all-in-one media monitoring and social listening platform that provides real-time insights into online conversations. It will help your brand track mentions, analyze sentiment, and stay informed about its online reputation.
This ORM digital marketing tool extends beyond social media and can incorporate a broader spectrum of online mentions. It has the capability to review 500+ million pieces of content daily from sources like forums, blogs, and social media. Also, Meltwater allows you to integrate various media feeds to ensure no brand mention goes unnoticed.
2. Podium
Pricing: Starts at $249 per month
Key features: Review management, customer feedback, and detailed reporting/monitoring
Powered by AI, Podium is a popular customer interaction tool that focuses on managing online reviews and improving customer communication. This ORM digital marketing platform enables brands to gather reviews, respond to feedback, and enhance their online reputation through powerful customer engagement.
Podium is designed to bridge the gap between online brands and their customers by fostering a positive online image. It is also a great choice for review management since its intuitive feature can help you acquire new reviews while managing them once they have been posted.
3. Reputation
Pricing: Not mentioned
Key features: Cloud-based management, score calculation, and sentiment analysis
Reputation is a cloud-based reputation management platform that helps multi-location businesses track and enhance their online ratings, reviews, traffic, and more. It offers an all-encompassing tool for managing online reputation and maintaining a positive image through proactive reputation management.
Used by several online reputation management companies, Reputation uses a unified dashboard to provide a 360-degree view of your online as well as offline reputation. Plus, it delivers a reputation score that helps you calculate your organization’s success across several client categories in real time. This tool even has a machine learning-based AI feature to enable tailored recommendations for a better consumer experience.
4. Yext
Pricing: Starts at $4 per week
Key features: Customer feedback, competitive intelligence, and sentiment analysis
Yext brings several digital knowledge management solutions to businesses looking to update and manage their online listings, reviews, and reputation across the internet. It features limitless customization options. For instance, you can personalize different aspects of this reputation management tool, from review invitations to analysis.
This tool comes with an Answers Platform to collect and organize content into a Knowledge Graph. You can also leverage a complementary set of products, such as listings, pages, and reviews, to deliver relevant answers wherever customers look for information.
reviews, to deliver relevant answers wherever customers look for information.
5. Birdeye
Pricing: Start at $299 per month
Key features: Review monitoring, social listening, and competitive analysis
Backed by AI technology, Birdeye is a complete online reputation management platform that focuses on customer reviews and feedback. It enables you with multiple options to reach out to your customers for reviews, such as personalized email and company website.
Additionally, this tool provides several features to manage and track reviews, including automatic alerts and updates. You can monitor your social networks with detailed social media analytics and reviews to ensure your online business listings are up to date.
To Sum Up
These are some of the best ORM digital marketing tools that will play a vital role in shaping how your business is perceived online. With the help of a reliable online reputation management company, you can start embracing these tools to build, track, and manage a strong online presence. If you need help with your ORM journey, please let us know!
FAQs:
An online reputation management tool helps marketers and businesses efficiently monitor, assess, and control their online reputation or presence. It provides a number of capabilities and functionalities that help them solve different ORM concerns – all in one place.
Using an ORM tool can help a business in a number of ways. They can keep an eye on what consumers are saying about their business and ensure customer satisfaction by keeping a close eye on feedback, comments, and issues from customers. Also, ORM tools help you track your rivals’ internet reputations to make more informed decisions.
At Markcade, we are a leading online reputation management company that caters to a diverse range of clients. We measure the online reputation of a brand by assessing various factors across different digital platforms to gauge public perception, sentiment, and engagement. We also consider non-tangible metrics like community and brand loyalty when evaluating online reputation.
