Social media is everywhere, and there is no point in being resistant when it comes to leveraging the immense potential of social media to grow your business. However, the problem is that many businesses still follow social media marketing (SMM) myths that have plagued the internet since its inception.
Much of what we’ve come to know about social media marketing are myths. Let’s begin crushing them with an experienced team of social media marketing experts!
Myth #1: Your Target Audience isn’t Social
It’s true that nearly seven-in-ten Americans use social media to connect with one another, share information, and entertain themselves. In India, over 58% of the population accesses social networks, and is estimated to reach 67% by 2025. The point is pretty straightforward: If you think your customers or leads are not on social media, you are conceivably wrong!
Myth #2: Social Media Marketing is Always Free
The perception that social media marketing is free is wrong. While it’s true that you don’t have to pay to sign up on most platforms for SMM services in Chandigarh, the inorganic reach takes an investment of resources. So, you will need to buy solutions like PPC ads, analytics software, and creative support to generate inorganic results.
Myth #3: Social Media Marketing isn’t Measurable
Social media is measurable. All you need to do is track URLs, visibility into your sales funnel, unified customer databases, and other social media KPIs. Not only can social media marketing experts measure the ROI of social media, but they can also optimize it with analytics tools like Google Analytics. In fact, there are already options available on different social media channels to monitor how your content performs relative to the amount of time and money you put into it.
Myth #4: Social Media Marketing is Always Youth-Centric
How can we not talk about the most common myth, which is about social media being all about young generations? Although it’s evident that there are a number of young users on social media, this doesn’t mean that older people aren’t lying quietly. According to The Economic Times, adults older than 60 years seem to be just as social media-savvy as younger people. In fact, 20% of them spend more than 4 hours daily on social media.
Myth #5: You Should be Active on All Social Media Platforms
More than a myth, it’s a mistake that many start-ups and even social media marketing experts make. They create a number of social media accounts on different platforms aimlessly and end up losing their valuable time and money. Different networking platforms attract different audiences, so create a focused marketing strategy and channel your marketing efforts based on who your target audience is and which platform they use.
Myth #6: Social Media Marketing will Kill Email Marketing
Many businesses and social media marketing experts think that email marketing is a relic of the past. This is because of the availability of more advanced features of social media to directly connect with users. Given that users must have an email to sign up for any social media network, it’s hard to imagine a scenario where email marketing will vanish. To put it simply, email marketing and social media marketing are complementary tactics, not oppositional ones.
Myth #7: Success = Number of Followers
More the number of followers, the quality of your engagement matters. Often people judge social media success by the follower count they have. While this may provide a level of social proof, you should get to know your audience well. What topics are they interested in? How can you create and share relevant information? Ask these questions before making any conclusions.
To Sum Up…
Now you know what the social media marketing myths are, it is time to run a powerful marketing campaign with a leading social media marketing agency in Chandigarh. Debunking these myths will surely help you realize the maximum potential of your social media channel. Need more help?
Talk to the social media marketing experts at Markcade today.
1. What are the best social media platforms for marketing?
This is a hard question to answer, but based on the number of users worldwide, Facebook, YouTube, Instagram, and Twitter make up the top four social media sites for marketing.
2. Should I run a social media marketing campaign?
Why not? After all, social media marketing can help you connect with new and existing audiences, learn about new topics, boost brand awareness, and generate leads.
3. How do I get started with social media marketing?
There are some crucial things you need to begin social media marketing – a definite goal, target audience, and resources. Find out what you want to achieve through your marketing campaign and then get in touch with social media marketing experts.