hire digital marketing experts in Mohali Archives

November 28, 2022by adminMarketing

7 Free Ways to Promote Your Small Business in 2023

Is there such a thing as free promotion? Yes! While you will need to put in some time and effort, it’s possible to promote your small business without shelling out a single cent or rupee on ad spending. However, not all free promotion tactics are created equally.

Every small business owner wants to put their brand in front of the right customers at the right place. However, most traditional promotion or advertising costs money. Not every brand is able to buy TV ads, especially when they are just a start-up.

As a leading digital marketing agency in Mohali, we think all businesses should have the opportunity to promote their products or services. That’s why we have created this list of tactics to promote small businesses for free.

1. Get Listed on Directories

Google isn’t the only place to find businesses or customers online. Many people rely on trusted industry directories. For example, people use Justdial or Sulekha to find the best digital marketing companies in Mohali.

These are all some great examples of directories that will directly guide visitors to your business website. What else? They also rank high in search engines for local searches. Therefore, being on these directories is important for small businesses that want to discover more customers.

2. Start Blogging Regularly

It’s true that 77% of all internet users still read blog posts. With blogging, small businesses can reach everyone from their potential customers to influential bloggers. After all, blogging is for everyone, so why not give it a try? Consider guest blogging too.

According to our digital marketing agency in Mohali, you will need two key ingredients to write a successful business blog. First, you need to target topics that have high search traffic potential. You can look for these topics online. The second ingredient is business potential. The topic you choose must allow you to pitch your product/service. Use a free keyword research tool like Keyword Generator to find topics with high search traffic potential and business potential.

3. Invest Your Time in Social Media

Social media rules the modern world. From politics to economics, everything revolves around social media platforms. To start with, create business profiles on major platforms like Facebook, Twitter, Instagram, and LinkedIn.

Share your business updates or industry news. You can follow and monitor influencers or a digital marketing agency in Mohali. This approach will not only help you get more leads, but also get quality feedback from them about your products/services.

4. Consider Local Search Engine Optimization (SEO)

One of the easiest ways to be more visible in search engine result pages (SERP) is local SEO. You can do this by listing your business on major platforms like Bing, Google My Business, and Apple Maps. If you are wondering what’s so special with local SEO, we would like to highlight a key finding from a 2014 Google report.

4 out of 5 shoppers rely on search engines to find local businesses. Plus, they are more likely to buy after a local search than compared to non-local searches. So, whether you have a physical storefront or an online website, local SEO is a great way to boost your sales.

5. Create YouTube Shorts and Videos

Blogs aren’t the only type of content you can create to promote your small business for free. You can use video content too. Platforms like YouTube are full of video content that spark interest. You can reap the great benefits of these platforms to inform, entertain, and engage your audience.

For a successful video marketing strategy, follow the same content marketing strategy you created for blogging. Pick interesting video topics that have both search traffic and business potential. You can use a free keyword research tool like YouTube Keyword Tool to generate topics for your video

6. Run a Giveaway

When done right, giveaways generate sales. Promoting your small business via giveaways works well. It improves brand awareness and can help you build an email list. Why? Because people love freebies. For this, you will need a solid strategy that revolves around the whole giveaway program.

The goal of your program is not to operate the largest giveaway in the world, but to attract people who are relevant to your industry. This simply means that you need to offer something that your target audience can’t refuse. According to our digital marketing company in Mohali, the simplest way is to give away the product you’re actually selling. Take Gray-Nicolls for example.

7. Don’t Skip Email Marketing

In terms of ROI, nothing can beat email marketing. It outperforms almost any other marketing method. To get started, you will need to build an email list first. Then start sending newsletters, seasonal offers, and promotions. Make sure the emails you send are personalized, engaging, and attention-grabbing.

Final Thoughts on Free Promotion

The promotion or marketing tactics above are mostly free, simple, and fruitful. However, if you have the budget, it’s always better to buy paid traffic or hire digital marketing experts in Mohali. That’s usually the shortest route to get instant results.

Any tactics that we’ve missed out on? Comment below.

FAQs:

1. Why should I promote my business?

Business promotion is a short-term strategy designed to accelerate your sales, develop customer loyalty, motivate your sales staff, and gain a competitive edge. These are all benefits of promotion for businesses of all sizes.

2. How do I know my business needs promotion?

Promotion or advertising can be a good option if you want to reach a wider audience. You should know who your target customers are and which publications or media they view.

3. What are the steps in planning promotion?

The best time to promote or advertise is when your target audience is most likely to buy. Set out what you want to achieve from business promotion. This may include launching a new product or service, letting your customers know about an expansion, or targeting a new market segment.

August 30, 2022by adminMarketing

Hiring Digital Marketing Services for Small Business: Ideas to Consider

You have started an online business. And now, you are looking for an effective yet affordable way to reach out to your target audience. All you need to do is hire digital marketing services in Mohali. But if you forget to pay attention to the budget, online marketing can cost you a fortune. It is not something you can skip. You need to invest in digital marketing to ensure the smooth operation of your small business. Each day, numerous enterprises join the online world. Those with well-strategized marketing stay on the top, whereas others get lost in the crowd. You do not want to fall into the former category, we assume. So, hire digital marketing experts in Mohali that offer affordable services. With this, you grow your online business without making a hole in your pocket. We have also curated some ideas to take your small business to the next level.

Efficient digital marketing ideas to grow your start-up business

Are you ready to kick-start your online marketing without a hefty investment? Here are the best cost-effective marketing ideas.

1. Take behind-the-scene (BTS) videos

The online audience loves to see what goes on behind brands or businesses. After all, they appear more authentic and genuine. It helps them build a strong connection with your brand. Further, you can place yourself as a trustworthy organization, which leads to more sales. Several studies suggest that nearly 90% consider authenticity a primary factor in decision-making. Given this number, creating behind-the-scene videos is an ideal solution. For example, you can show how your team works when executing services or what it takes to make your products. If you are unsure where to begin, hire reliable digital marketing services in Mohali.

2. Retarget your visitors

Before investing in digital marketing, get familiar with the “rule of 7.” What does it signify? It says online users must see the content seven times before taking the necessary action. So, if you fail to retarget your visitors, 95% of website traffic never will get converted to customers and eventually loyal customers. Like this, you will not waste your time and money. The best way to make the most of the online traffic is by hiring reliable digital marketing services in Mohali.

3. Host giveaway contests

Giveaways are a widely used tactic to boost social media engagements and sales. What’s best about social media giveaways is they do not cost an arm and a leg. But in exchange, you will receive more followers, shares, comments, etc. This type of digital marketing is common on Instagram. Brands host giveaway content with some requirements, such as following the page, tagging a friend, and liking the post. The interested users must abide by these rules to participate. However, hosting successful giveaways is not that easy. It is best to give away that is relevant to your products and services. If you struggle with this, you can hire a company dealing in digital marketing services in Mohali.

4. Write blogs

Online users love visiting websites that offer valuable and engaging information. It is time to leverage this cost-effective marketing technique to grow your small business. When you write blog posts, consider both your target audience and Google. For example, if readers like your content, they will return back to your website every time you post something new. As a result, it will improve your online ranking. On the other hand, Google runs numerous algorithms to check if your content is up-to-the-mark. In short, if you want to rank your website on the first page, write content that appeals to both Google and readers. Your digital marketing services provider in Mohali can help you write well-searched content that meets customers’ needs and preferences.

5. Collaborate with influencers

The influencer industry is growing in leaps and bounds. TikTok is the game changer in making influencer marketing an essential technique. Businesses can partner with influencers to advertise their products to their target audiences. Who are influencers in the first place? These are social media users with a substantial number of followers. Plus, they have a unique ability to influence people on the internet. When you collaborate with influencers, you have to give them something in return for promotion. You can pay them monetary value or free products and services. Hence, you can reach out to new customers and improve brand awareness without breaking your bank. If you think influencer marketing is ideal for you, hire digital marketing services in Mohali with relevant experience. Note:* Collaborate with influencers that understand your niche and your customers. For example, if you have clothes to sell, you should partner with fashion influencers.

The bottom line

Do you have a limited budget? Do not worry! You can still run effective digital marketing. In consequence, it will improve your traffic and sales. These marketing ideas are best if you want to promote your business without hefty investments. But for this, you should hire digital marketing experts in Mohali with relevant experience. If you like to read more engaging blog posts, visit our website. At Markcade, we offer comprehensive digital marketing services in Mohali.