Is there such a thing as free promotion? Yes! While you will need to put in some time and effort, it’s possible to promote your small business without shelling out a single cent or rupee on ad spending. However, not all free promotion tactics are created equally.
Every small business owner wants to put their brand in front of the right customers at the right place. However, most traditional promotion or advertising costs money. Not every brand is able to buy TV ads, especially when they are just a start-up.
As a leading digital marketing agency in Mohali, we think all businesses should have the opportunity to promote their products or services. That’s why we have created this list of tactics to promote small businesses for free.
1. Get Listed on Directories
Google isn’t the only place to find businesses or customers online. Many people rely on trusted industry directories. For example, people use Justdial or Sulekha to find the best digital marketing companies in Mohali.
These are all some great examples of directories that will directly guide visitors to your business website. What else? They also rank high in search engines for local searches. Therefore, being on these directories is important for small businesses that want to discover more customers.
2. Start Blogging Regularly
It’s true that 77% of all internet users still read blog posts. With blogging, small businesses can reach everyone from their potential customers to influential bloggers. After all, blogging is for everyone, so why not give it a try? Consider guest blogging too.
According to our digital marketing agency in Mohali, you will need two key ingredients to write a successful business blog. First, you need to target topics that have high search traffic potential. You can look for these topics online. The second ingredient is business potential. The topic you choose must allow you to pitch your product/service. Use a free keyword research tool like Keyword Generator to find topics with high search traffic potential and business potential.
3. Invest Your Time in Social Media
Social media rules the modern world. From politics to economics, everything revolves around social media platforms. To start with, create business profiles on major platforms like Facebook, Twitter, Instagram, and LinkedIn.
Share your business updates or industry news. You can follow and monitor influencers or a digital marketing agency in Mohali. This approach will not only help you get more leads, but also get quality feedback from them about your products/services.
4. Consider Local Search Engine Optimization (SEO)
One of the easiest ways to be more visible in search engine result pages (SERP) is local SEO. You can do this by listing your business on major platforms like Bing, Google My Business, and Apple Maps. If you are wondering what’s so special with local SEO, we would like to highlight a key finding from a 2014 Google report.
4 out of 5 shoppers rely on search engines to find local businesses. Plus, they are more likely to buy after a local search than compared to non-local searches. So, whether you have a physical storefront or an online website, local SEO is a great way to boost your sales.
5. Create YouTube Shorts and Videos
Blogs aren’t the only type of content you can create to promote your small business for free. You can use video content too. Platforms like YouTube are full of video content that spark interest. You can reap the great benefits of these platforms to inform, entertain, and engage your audience.
For a successful video marketing strategy, follow the same content marketing strategy you created for blogging. Pick interesting video topics that have both search traffic and business potential. You can use a free keyword research tool like YouTube Keyword Tool to generate topics for your video
6. Run a Giveaway
When done right, giveaways generate sales. Promoting your small business via giveaways works well. It improves brand awareness and can help you build an email list. Why? Because people love freebies. For this, you will need a solid strategy that revolves around the whole giveaway program.
The goal of your program is not to operate the largest giveaway in the world, but to attract people who are relevant to your industry. This simply means that you need to offer something that your target audience can’t refuse. According to our digital marketing company in Mohali, the simplest way is to give away the product you’re actually selling. Take Gray-Nicolls for example.
7. Don’t Skip Email Marketing
In terms of ROI, nothing can beat email marketing. It outperforms almost any other marketing method. To get started, you will need to build an email list first. Then start sending newsletters, seasonal offers, and promotions. Make sure the emails you send are personalized, engaging, and attention-grabbing.
Final Thoughts on Free Promotion
The promotion or marketing tactics above are mostly free, simple, and fruitful. However, if you have the budget, it’s always better to buy paid traffic or hire digital marketing experts in Mohali. That’s usually the shortest route to get instant results.
Any tactics that we’ve missed out on? Comment below.
1. Why should I promote my business?
Business promotion is a short-term strategy designed to accelerate your sales, develop customer loyalty, motivate your sales staff, and gain a competitive edge. These are all benefits of promotion for businesses of all sizes.
2. How do I know my business needs promotion?
Promotion or advertising can be a good option if you want to reach a wider audience. You should know who your target customers are and which publications or media they view.
3. What are the steps in planning promotion?
The best time to promote or advertise is when your target audience is most likely to buy. Set out what you want to achieve from business promotion. This may include launching a new product or service, letting your customers know about an expansion, or targeting a new market segment.
As a leading digital marketing agency in Mohali, it’s obvious to expect a lot of questions to come up when we meet our potential clients. Subsequently, it’s important to clear all their queries. However, there is one common question we often encounter, which defines everything about our business. It is about why customers should choose us over other competitors.
The same implies to all businesses, irrespective of their size and type. Determining your company’s competitive advantage not only helps you convince prospective clients, but also develop a strategic marketing plan that allows clients to choose your company again and again. Here, you will need to define crucial things like your company goals, vision, mission, and culture.
Top Reasons Why Prospects Choose a Company over Others
For our digital marketing agency in Mohali, the formula to reach new customers is connecting with them emotionally and professionally. So, if you could speak to their challenges and offer viable solutions, it would be easier for them to do business with you. Having said that, here are the top reasons why customers choose you over competitors:
1. Customer Service
Every customer or client wants to be treated well, especially when they are investing in an expensive product/service. As a professional digital marketing agency in Mohali, our duty is to assure that we are polite and respond quickly to their queries. Thus, you should be there to work for your clients and take care of their needs.
Poor customer service would deter repeat customers/referrals, which might result in negative feedback and bad reviews. Whereas, businesses that are friendly, knowledgeable, and quick to respond build a reputation for their service. So, focus on your customers, help them meet their needs, solve their problems, and don’t forget to listen to them.
2. Fair Price
For some clients, price is a primary concern when looking for an agency, say a digital marketing agency in Mohali. Businesses having a higher price will eventually lose such clients, especially when competitors have a cheaper price to offer. Also, rock bottom pricing may deter quality clients if you are too cheap.
Please note that it’s not possible to boost customer loyalty with low prices, but offering competitive prices can be advantageous. So, make sure your pricing structure is fair. Offer a competitive quote that breaks down all aspects of your services or products. After formalizing an agreement with the client, just stick to it.
3. Trust and Loyalty
Whether it was about doing lousy work, leaving the job unfinished, or running away with their money, you may have heard stories of someone being ripped off by a bad digital marketing company in Mohali. Since clients put their faith in you, being trustworthy is vital.
If you don’t keep their trust, you will probably lose their interest. Focus on building your brand’s trust, so prospective clients will choose you over others. Show that you’re trustworthy using online reviews, testimonials, case studies, previous work, etc. Otherwise, no one will do business with an agency they can’t trust.
4. Company Culture
Your beliefs and ethics define your company culture. At some levels, this should link with your values, community, and industry. Be it a charity or some other cause, your clients should trust what you believe in.
The way your company conducts business is about its operation, procedures, open hours, and more. It’s about the services and products you offer. These will bring clients to your door and want them to return.
It could be the convenience why clients might choose your business, even if they have no idea about your digital marketing company in Mohali. In fact, they may pay a higher price for the services or products that they find convenient.
This is simply because people are often in a hurry and don’t want to be bothered to do extensive research on the company they are going to hire. Or maybe they want the project done quickly. So, it is your responsibility that your companyis convenient for them. Make sure this ties in with trust and loyalty.
Good reviews, word-of-mouth, and positive feedback play a huge part in gaining clients. All these factors help you build a positive brand reputation in the marketplace, which will generate more referrals, both online and offline. This will help you gain and retain new prospects.
If you do a great job, it is likely that the client will tell their friends, family, and colleagues. And people are most likely to choose a company that has been recommended by someone they trust. In fact, 92% of customers trust recommendations from people they know.
Regardless of your business goals and project needs, Markcade got you covered as a full-service digital marketing agency in Mohali. Turning to an experienced marketing agency like us allows you to focus on the most innovative technologies and best-in-class solutions on your plate, and allow us to scale your small business in ways you could not have before.
Drop us a line to get started.
1. What does a digital marketing company do?
Digital marketers develop effective marketing strategies and focus on channels like search engines, social media, email, paid ads, and websites to connect with prospects and customers. If you’re new to online marketing or lack experience, consider hiring an experienced digital marketing company in Mohali.
2. How would you benefit my business?
Avoiding digital marketing would deny your business access to the media that the majority of prospects turn to. We target these media channels and will help you reach and retain your potential clients through strategic digital marketing.