If you take out your phone and search “the best digital marketing agency in Chandigarh” on Google, you will see the top results from that specific location. That’s what local SEO is about. For small and medium enterprises (SMEs), it’s a boon. Let me tell you why.
Search Engine Optimization (SEO) has made a significant impact over the past few years. Today, it is an ideal method for businesses to get maximum exposure worldwide. Similarly, local SEO helps small businesses reach local customers.
It is a marketing strategy aimed at improving search engine results in a specific geographical location. If your business relies on customers within a specific location, local SEO can help you create the difference between your small business surviving and thriving.
The Benefits of Local SEO – Explained by a Digital Marketing Agency in Chandigarh
Around half of all Google queries are local. Even if someone performs a normal search, the chances are that Google will show local businesses nearby. That being said, let’s take a look at the benefits local SEO offers to small businesses.
1. More Customers
According to our digital marketing company in Chandigarh, local SEO is the way to reach customers who are ready to buy. 72% of customers that search for a local business visit a shop within five miles. If you’re in local search results, you can capture these leads for your small business.
This simply means that local SEO puts you in front of the customers at the exact moment they’re searching for your product/service. When done right, finding more customers becomes a breeze. All you have to do is to improve your business search engine ranking with a digital marketing company in Chandigarh.
2. More Conversions
Local SEO results in better conversions and sales by driving targeted traffic. This is because the likelihood of conversion is higher for users searching for local content. It is reported that 80% of local searches performed on mobile phones convert into sales.
The consumer might be in the area of the business that they are searching for. Thus, your business has a higher chance of contacting and converting that consumer. On average, you can convert one in three leads into potential customers.
3. Better Brand Reputation
Branding and scaling your small business could be daunting, but not anymore. With local SEO and the right digital marketing agency in Chandigarh, you can target local customers and post relevant content on your website. Include images of your business, products, and updates that give consumers a greater sense of authority. This way, you will be able to establish a reliable brand reputation.
4. Cost-Effective Advertising
It’s true that local SEO requires time and effort. However, that doesn’t mean it’s not affordable. In fact, you can set up local business listings across the web for free. You can use tools like Google My Business and Facebook to make local SEO more cost-effective for online advertising.
5. Qualified Traffic
Local SEO helps you weed out traffic that isn’t likely to contact your business. This is because search engines provide relevant local results based on proximity and intent. So, if someone is 100 miles away, that person probably won’t see your company in the search results. However, the one who’s just a few miles away would see your business.
The Bottom Line
If you’re a small business owner, getting started with your SEO efforts in a specific location, local SEO would help you increase traffic from consumers in that area. Investing in this type of SEO is a proven way to put your small business in the limelight, attract more customers, and get a higher visit-to-sale rate.
As a leading digital marketing agency in Chandigarh, we understand the importance of local SEO for small businesses and work hard to help them reach their full potential. Allow us to take your small business to newer heights of SEO.
1. How do I know if I need local SEO?
If your business is physically located near your target audience or potential customers, then it’s likely you will need local SEO to be seen by them in that specific geographic area.
2. How does local SEO work?
Most search engines have been localizing search results to deliver a better user experience. For instance, if you are in Chandigarh and search for “a digital marketing company in Chandigarh”, Google will display listings of local agencies to your IP address.
3. Will it require making changes to my website?
Yes, you will have to make the required changes to your website, such as adding content and blog posts. This is because search engines prefer relevant content with proper title tags, headers, meta descriptions, ALT tags, etc.
4. Should I hire an agency to handle local SEO?
If learning about local SEO and digital marketing makes your head spin, then consider hiring a digital marketing agency in Chandigarh. This will save you a lot of time, which you can utilize on other business tasks.