Fuelled by the COVID-19 pandemic, the global e-commerce revenue has reached the $27 trillion bar. Businesses around the world are making use of an array of digital platforms to boost traffic, conversions, and sales. And marketing is what has been helping them drive e-commerce sales.
Put simply, having a sound e-commerce marketing strategy is a must for online businesses these days. It is an excellent way to leverage the potential of the internet and drive growth for your brand. However, it’s more than just putting together some products and pages online.
Top E-Commerce Marketing Strategies for Today’s Businesses
If you want to stand out in the ever-vying e-commerce field, you will need a well-crafted e-commerce marketing strategy that resonates through the minds of your consumers. To help you build a new e-commerce marketing plan, we have put together some of the most powerful e-commerce marketing strategies for 2022 and beyond.
1. Build an Email List
There’s no wonder why email marketing is the first practice that we want to introduce you to. It not only helps you make new sales, but also generates repeat customers. The first step of a winning email marketing campaign is to capture as many email subscribers as possible. This can be done by actively promoting your newsletters, blogs, social media channels, and sign-up pages.
As a result, you can build a quality contact list that will allow you to stay in contact with a growing number of highly engaged leads. All it requires is two main elements: Relevant content and strategic email-capturing practices. That’s it!
2. Use User-Generated Content (UGC)
UGC is a popular yet effective marketing method when it comes to allowing customers to promote and market your products for you. As long as UGC is authentically produced by your customers, this method would drive traffic to your e-commerce store without spending a huge cost. It builds an authentic source of customer feedback, which helps consumers believe in what you offer.
For example, Apple launched a campaign named “Shot On an iPhone,” featuring photos
users shot on their iPhone. Your UGC can be as simple as using social media hashtags under your brand name or making use of the ready content from trusted review platforms. No matter which method you opt for, update and arrange your UGC on your store website to make sure first-time visitors can easily acknowledge it.
3. Focus on Personalization
Another marketing practice you can utilize to drive more traffic and sales is embracing personalization. Use behavioral data like customers’ past purchases to deliver a personalized experience to them. This means tailoring your marketing material and proposing the most meaningful content to each customer, even for first-time visitors.
Amazon product recommendations are a great example of personalization, where the e-commerce store suggests products you may like based on your shopping behavior and habits. Whether you include prospect customer names in the subject line or provide them with relevant content along their e-commerce journey, keep personalization in mind.
4. Retarget Your Customers
Shopping cart abandonment is a real pain for e-commerce businesses. If you’re ignoring your
store’s shopping cart abandonment rate, you are losing a huge chunk of revenue from your hands. Luckily,you can nudge them with a well-designed shopping cart abandonment email sequence, which is an effective technique to retarget your customers.
Remind them to finish their shopping before the product runs out of stock, offer social proof, or give exclusive discounts or limited-period deals. These are just a few examples you can use to become more creative with your retargeting strategy.
5. Upsell and Cross-sell Your Products
Upselling is a popular e-commerce marketing technique in which you persuade customers to shop
for a more high-end version of their purchased product. It is done by recommending add-ons after the customer expresses interest in a particular product. Whereas, cross-selling involves recommending similar products that a shopper might also be interested in.
The biggest benefit of upselling and cross-selling is that they can significantly increase the average order value. On top of that, their cost is often much lower than acquiring new customers. While implementing these techniques, take into consideration your customers’ essential needs, budgets, and preferences.
6. Ensure a Smooth M-Commerce Experience
72% of online shopping happens on mobile devices, which means optimizing your store for mobile is no longer an option, it’s a must! Ensuring a seamless shopping experience across all devices should be your paramount concern here, which can be done by designing a responsive store. Optimize all design elements, including bigger navigation buttons and reformatted product images.
7. Micro Target Your Audience
Micro-targeting is a great way to quickly establish your place in the online market. When done right, itcan kick-start your e-commerce marketing strategy. How? By designing product pages that target prospects with a specific characteristic. You can also penetrate the e-commerce market with special offers, contests, and bonuses.
While the e-commerce industry is thriving, it is also becoming more competitive than ever. We can’t predict the future of your e-commerce store, but we can ensure that these e-commerce recommendations have contributed to incredibly successful campaigns for brands in many different fields. So, start implementing these ideas to navigate your brand in the right direction. And if you need help, remember, we are just one call away.